• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
For visually-impairedUser profile (HSE staff only)SearchMenu

Visual Practices of the Aestheticization of Ugliness as a Trend in Creative Industries

ФИО студента: Polina Klementeva

Руководитель: Alexander Mannin

Кампус/факультет: Faculty of Communications, Media, and Design

Программа: Advertising and Public Relations (Bachelor)

Год защиты: 2021

In the last decades, the aestheticization of ugliness has become a trend in creative industries’ visual practices. The phenomenon of ugliness is implemented in creative industries’ content-marketing despite its ambiguity and low predictability of the audience feedback on that. This thesis is aimed to identify the coherence between the aestheticization of ugliness to postmodernism and metamodernism and its perception implemented group and in-depth interview methods. Keywords: creative industry, ugliness, visual, postmodernism

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses