• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
For visually-impairedUser profile (HSE staff only)SearchMenu

Country of Origin as a Factor of Attractiveness of Footwear Brands in the Perception of the Russian Generation Z

Student: Andrei Tysh

Supervisor: Asya Veksler

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2021

When choosing both classic and sports shoes, consumers are guided by a number of criteria, one of the key ones being the country of origin of the shoe brand. The aim of the study is to identify the features of consumer behaviour of Generation Z related to consumers' perception of the country of origin of footwear brand The findings of this study can be further used to optimize marketing strategies of footwear manufacturers and retailers.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses