Product Management of Digital Product and Developing Marketing Strategy on the Example of "RentMate" Application

Student: Pushkareva Veronika

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Management (Bachelor)

Year of Graduation: 2021

This project is dedicated to the creation and market launch of a new digital product, using the example of a residential real estate rental search application with the working title "RentMate". This application is being developed to allow tenants and landlords to improve and speed up the process of finding and renting residential property. In the paper the main problems of the residential real estate market in Russia are figured out, and ways of solving them with the help of a new digital product are offered.

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