Frontend for Analyzing and Increasing Brand Loyalty

Student: Drozdov Vladislav

Educational Programme: Software Engineering (Bachelor)

Year of Graduation: 2021

There are a lot of bloggers, who make different promos for their products or someone else`s. Even though, there are a bunch of different ways of making promos, it still has a lot of factors, which can reduce audience interest. It is not always obvious why some of the promos fail dramatically and some become really popular. The application, which will help to track blogger`s popularity won`t give straight answer for all these questions, but it will help to find a way for those answers and the way to make promos much more successful. In this paper, there is provided analysis for existing problems and possible ways of its solution for task “Frontend for analyzing and increasing brand loyalty”. The paper contains XX pages, 3 chapters, XX illustrations, XX schemes, XX bibliography items and XX appendices Keywords: loyalty, brand, social network, social media, marketing, blogger.

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