Development and Implementation of Marketing Strategy of the Ecological Business

In this work, a study of the market for environmental projects for the sale of tree subscriptions was carried out, a marketing strategy for the "My Trace" eco-project was developed and implemented. The purpose of the work is to develop a marketing strategy and project plan, increase the number of site visits, as well as increase the level of digital marketing in this business. To obtain the results of the work, various applications and services for working with data were used, a small program in Python was written to collect the necessary statistics and conveniently analyze it. To promote the eco-project, contextual and targeted advertising was set up, as well as various entertainment events on social networks, the visual part of the social network (on Instagram) was improved, and various options for improving the use of the site were presented. After the implementation of the marketing plan, the number of site visits increased 2.5 times.