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Intergenerational Differences in Employees’ Motivation

ФИО студента: Polina Mantcurova

Руководитель: Vera Fedotova (Goldyreva)

Кампус/факультет: Faculty of Economics, Management, and Business Informatics

Программа: Management (Bachelor)

Год защиты: 2021

For today, the main goal of any business is to maximize the efficiency of all systems and resources are used. The person is the most valuable resource of any company and a large part of success depends on his productivity. To stimulate efficiency, the employer needs to cover the needs of the employee and influence internal and external factors of motivation. However, each person is unique, it is important to understand that stimulation' types vary due to the different factors, for example, gender, age, professional activity. That's why motivational strategy should take into consideration personal characteristics of employees should be used to ensure maximum benefit. This study examines the features of motivating employees in terms of intergenerational differences. For the disclosure of the topic, the Gerchikov's motivation assessment test, the Schwartz' value questionnaire and the method for determining the motivational factors of employees were used. The respondents were four generations of Russians: baby-boomers, generation X, generation Y and generation Z. The influence of a generation on the prevailing values of the respondents and the motivational personality type was determined using statistical methods of analysis. In this work, the influence of the generation on the choice of the motivational factors of employees was proved. The written recommendations could rise the efficiency of the company's motivational strategy and, as a result, the productivity of the staff. Moreover, it could improve the quality of work of the human resource management department. The study has practical relevance for both company management and employees.

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