Marketing Based On BI Systems (Business Intelligence)

Student: Buzyatova Arina

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Management (Bachelor)

Year of Graduation: 2021

Due to the increased competition in the market, pricing has transformed into a dynamic process, and monitoring competitors' prices and making the right management decisions based on monitoring are one of the factors of the company's success. In a large enterprise with a large number of commodity items, price monitoring requires a lot of labor and time. But the emergence of new tools, such as business intelligence systems, make it possible to optimize the process of making management decisions. Analytical reporting in Power BI allows you to integrate, analyze and visualize large amounts of data, which makes the decision-making process for the user more efficient. Thanks to this reporting, price monitoring at a large enterprise will become more automated and will not require a significant amount of labor and time.

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