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Specifics of Yandex Service Development in the Context of Digital Transformation

ФИО студента: Kamila Masaidova

Руководитель: Svetlana V. Smeltsova

Кампус/факультет: Graduate School of Business

Программа: Business Administration (Bachelor)

Год защиты: 2021

In 2021, the digitalization and operational efficiency trend will continue, with companies continuing to digitalize their business processes under pressure from increased competition in most markets. For organizations, the pandemic has resulted in the automation of current processes and the emergence of new ones. Many processes have changed, some have disappeared. On the one hand, this has created some chaos of systems and unconnected processes, but on the other hand, there is a new round of demand for robotization and other automation tools. The aim of this work is to investigate the impact of digital transformation on the development of Yandex services, the main focus of the work will be on Yandex.Market service, the active development of which was caused by the rapid growth of demand during the COVID-19 pandemic, which became a powerful trigger for the development of e-commerce. The object of the study is Yandex, in turn - the subject of the study is the impact of digital transformation on the development of Yandex services. In order to successfully achieve this goal it is necessary to perform the following tasks: 1. to study the definition, content and role of digital transformation 2. to characterize the key factors and conditions of digital transformation 3. Conduct a socio-economic profile of Yandex To investigate the impact of digital transformation on the development of Yandex services The implementation of process automation due to technical progress allows us to open and implement new ways to generate profits and form a competitive advantage. Thus, the value of the company is increased and shareholder payments are increased, which is one of the signs of the success of top management. That is why it can be argued that this study will be useful to business owners, top managers and executives who are already involved in the process of digital transformation in their companies, as well as those who are just deciding on the digital transformation. Contents of the work. The graduate qualification work contains an introduction, two chapters and a conclusion. The first chapter describes the main theoretical aspects of the theory of digital transformation. The second chapter analyzes the impact of digital transformation on the development of Yandex services. Main sources of information. The theoretical basis of the work is based on the works of foreign and Russian scientists, reports, web-resources and company documentation. According to the results of the work, the objective was achieved, the essence of which was to study the impact of digital transformation on the development of services of Yandex, namely on Yandex.Market service, the active development of which was caused by rapid growth in demand during the COVID-19 pandemic, which became a powerful trigger for the development of e-commerce. Digital transformation does not influence in a direct way, but contributes in solving certain problems faced by the company, namely the services. Digital transformation affects services in terms of improving existing processes

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