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Business Evaluation: Identification of Factors Affecting the Value of Gamestop

Student: Bratchikov Dmitriy

Supervisor: Anna Lukianova

Faculty: Graduate School of Business

Educational Programme: Business Administration (Bachelor)

Year of Graduation: 2021

This work is devoted to the topic of business valuation and analysis of its investment attractiveness in the global market. Within the framework of the work the best practices of business valuation were used, in particular, the method of discounted cash flows was applied to calculate the value of the company. The first chapter considered the theoretical basis of the set of measures necessary for the formation of the financial result in the analysis of factors affecting the value of the company. The classification of external and internal factors, the cumulative effect of which is taken into account when calculating the fair value of the company was also given. The second chapter describes the analysis of the company GameStop and carried out the estimation of its value using the income approach. Particular attention is paid to a number of factors (drivers) of the company's value, the mechanisms of influence of the company's management on these factors are noted. The relevance of this assessment forms the need for investors to obtain relevant and reliable information about the financial and investment potential of the company.

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