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Online Purchase Decisions

Student: Anna Volkova

Supervisor: Aleksandr Vecherin

Faculty: Faculty of Social Sciences

Educational Programme: Psychology (Bachelor)

Final Grade: 7

Year of Graduation: 2021

This study investigates the correlation of internal factors (emotions, impulsivity tendency, materialism) and external factors (informativeness, attractiveness, recommendations, etc.) with decisions about impulsive online purchasing of non-material content. An online questionnaire is used to collect data. The results of the research demonstrate a significant correlation of respondents' impulsiveness and materialism with impulsive decision-making about online purchase of intangible content and service subscriptions. The most significant decision-making criteria and emotions associated with the impulsivity of online buying intangible content are outlined. Keywords: impulsive buying, impulsive decisions, online purchases, purchase of non-material content.

Full text (added May 27, 2021)

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