Specifics of Business Activities on Asian Markets

Student: Dondokova Iuliia

Educational Programme: Business Administration (Bachelor)

Year of Graduation: 2021

The purpose of the final qualifying work is to develop a digital marketing strategy for the development of Spotify in South Korea. To achieve the above goal, we must complete the following tasks: - to study the theoretical aspects of the development of a digital marketing strategy, to delve into its definition and to identify directly the methodology of strategy development; - justify the choice of a digital marketing strategy, among others, applicable to the case of Spotify's business development in South Korea; - conduct a relevant analysis of the input data on the company and the market based on the chosen methodology to further study and identify trends that will help in the preparation of a digital marketing strategy; - develop a digital marketing strategy for the development of Spotify in South Korea; - give a number of recommendations for Spotify on the development of the product as a whole and for further expansion on the world stage.

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