Compare analysis of Cybersport Organizations Business-Models

Student: Fuki Andrey

Faculty: Higher School of Law and Administration

Educational Programme: International Sports Management and Marketing (Master)

Year of Graduation: 2021

The master's thesis is devoted to the study of business models in esports organizations, comparing the metrics of such models and their effectiveness. The study allowed: to identify the strengths and weaknesses of business models in eSports. The author also studies the financial and media performance of esports organizations, which have different types of market behavior patterns. The results of the work can be used to form and adjust the strategies of cybersport organizations in order to increase their efficiency and competitiveness. Keywords: esports, esports organization, business models, indicators, model, management model, players, CS: GO, Counter-Strike, media, finance, competition, development

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