Strategies for Developing Fitness Clubs in Crisis

Student: Vinyavskiy Vladislav

Faculty: Higher School of Law and Administration

Educational Programme: International Sports Management and Marketing (Master)

Year of Graduation: 2021

In the master's thesis "Strategies of development of fitness clubs during the crisis period" the development of fitness clubs in Russia during the crisis period is investigated in order to determine new perspective directions of their activity on the Russian market of sport services. The theoretical aspects of strategy development and peculiarities of their realization during the pandemic are discussed, the specifics of internal and external environment influence on efficiency of activity of fitness clubs are revealed and the steps for further improvement of their management systems during post-crisis period are defined. Keywords: crisis period, marketing, sports, development strategies, sustainable development, fitness club, fitness service. Translated with www.DeepL.com/Translator (free version)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses