Representation of People with Disabilities in the Media: Opportunities and Limitations of Frame Analysis

The study of the representation of people with disabilities in the media through the use of frame analysis was conducted with the intention of obtaining the most relevant knowledge about the image of people with disabilities. Disability in work is understood as a social problem constructed by society, considered within the framework of a subjectivist approach. Using the content analysis method of frame analysis allows you to identify the semantic frames that are used in online publications and newspapers. In this study, the deductive method is used, according to which the frames are based on the theory formed earlier by research, and not derived from empirical material. Thus, the frames are based on traditional concepts and concepts of social constructivism. The main conclusion of the study is the discovery that, regardless of the type of mass media, the frames of the traditional paradigm that make it difficult for people with disabilities to adapt and integrate into the society are most often featured in publications.