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News Headline as a Means of Speech Exposure on the Example of English Online Media

Student: Tatyana Filatova

Supervisor: Irina Malinina

Faculty: Faculty of Humanities (Nizhny Novgorod)

Educational Programme: Fundamental and Applied Linguistics (Bachelor)

Year of Graduation: 2021

The present work is devoted to the study of news headlines in English online media from the perspective of their speech influence on the reader. The aim of the research is to establish the speech impact techniques employed in headlines that can interest Russian-speaking users having different socially significant criteria. In the theoretical part of the work, headline functions in the structure of the media text are characterized, ways and techniques of speech influence are described, and classifications of headings are given, due to the drawbacks of which a new typology has been designed, in which predominantly informative and informative-influencing, or combined, headline types are distinguished. The practical part of the work consists in conducting an associative experiment and a sociolinguistic survey, in the questionnaire of which headlines randomly selected from BBC News, The Guardian and The Telegraph have been included. As a result of quantitative processing of the answers received from the students studying Mathematics and Philology at the Higher School of Economics, it was revealed that the respondent's choice of a particular headline type depends on their gender and field of study. After carrying out a linguistic analysis of the considered heading types, it was found that the interviewed groups of informants' attention is attracted by different influence techniques, some of which affect the mind of the addressee, whereas others – their subconscious, feelings and emotions. Besides, other reasons why users choose headlines have been identified. They are the reader's interest in the topic, translation comprehensibility as well as the brevity, capacity and other heading characteristics. Further research could compare the speech impact of English news headlines with the influence of Russian ones on media users and conduct a similar sociolinguistic survey among representatives of different age groups. This will allow journalists and editors to create more effective headlines.

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