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Ways of Manipulative Strategy Implementation in Advertising Articles (on the Example of Vogue Australia Magazine)

ФИО студента: Arina Mosiagina

Руководитель: Nelli Boryshneva

Кампус/факультет: Faculty of Humanities (Nizhny Novgorod)

Программа: Fundamental and Applied Linguistics (Bachelor)

Год защиты: 2021

The given study focuses on the advertising article genre and specific manipulative tactics and linguistic means of their implementation, which are typical for this genre. The language of native advertising is a significant issue nowadays, because it is a more preferred option in media than direct advertising. Speech manipulation is one of the factors of achieving the aim of advertising, which is why the linguistic means of it receive more scholarly attention. The first part of the research has included the analysis of manipulative tactics in advertising articles. As a result, an annotated corpus has been created. The corpus contains information about manipulative tactics that are implemented in each text. Moreover, frequencies of different tactics have been calculated, and the results have proved that the tactics, which emphasize consumer’s material benefit or superiority of the advertised product over the others, are not normally used in advertising articles. For the second part of the study five most frequent manipulative tactics have been chosen, and for each of them lexical, morphological and syntactic means of implementation have been analyzed.

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