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Organic Growth on Home and Host Markets as the Main Growth Strategy of the International Fintech Companies Affected by Coronacrisis Exemplified by Revolut

Student: Anatoliy Onufriev

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2021

The relevance of this research is explained by the focus on effective development paths for modern companies, particularly fintech. At the present stage of economic development, fintech companies have become the most important subject - they provide people and businesses with payment means, constitute real competition for banks. Fintech companies are closely related to information technology and use innovative solutions. This makes them progressive participants in economic systems. Fintech companies can use different development strategies. One such strategy is organic growth. The organic growth strategy is opposed to the integration strategies that are very common in fintech. Therefore, it is important for fintech companies to objectively assess the potential for organic and integrative growth. Object of research: fintech industry in the home and host markets. Subject of research: the possibility of using the strategy of organic growth of fintech companies in the home and host markets. Research hypotheses: • Organic growth strategy is the most suitable for Revolut on home and host markets during the coronavirus pandemic - organic growth will allow the company to expand and strengthen its market position (through marketing and innovation), while integration strategies are less effective; • The coronavirus pandemic is not a problem for Revolut but an opportunity. The pandemic did not disrupt the activities of fintech companies but created the conditions for the attractiveness of cashless payments.

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