HSE Staff and Alumna Take Part in Creating ‘Hello, Moscow!’ Project
The Moscow metro has launched a big educational project ‘Hello, Moscow!’ (Priviet, Moskva!). This will turn the Moscow transport system into a ‘guide’, telling the passengers about the city in various contexts, and making the everyday commute a more useful and interesting journey. The project creators include HSE staff and alumna.
The ‘Hello, Moscow!’ project is comprised of four parts: Historic Moscow, Cinema Moscow, Musical Moscow, and Literature & Theatre Moscow, which will take turns during a 10 month period. The project started with the launch of a ‘Hello, Moscow!’-themed metro train, which runs on the circle line. It is currently white on both the inside and out, but gradually, it will be filled up with information. Soon, four more themed trains will appear on radial lines. Historical references, photos and tales about the city will appear in the station halls on stickers, on station platforms and passages. The project will also include various online and offline quests.
The materials have been prepared by Russia, Moscow and art historians, and the art director is Ekaterina Molchanova, alumna of the HSE Art and Design School. ‘Together with my team, we created the project’s visual language based on original illustration and photography. The project is multi-layered, with a complex structure of various media, each of which tells stories about Moscow, Muscovites, and important events’, she said.
Together with the ‘Hello, Moscow!’ project, the Moscow metro issued a limited series of Troika cards with illustrations by Nastya Bolotnikova, main project designer, and Natasha Dzhola, lecturer at the HSE Art and Design School. ‘I love folk art, and have painted a lot of folk themes for other commissions. I have created an encyclopedia of folk characters, Lukomorie; it is currently with Samokat Publishing House, and they have exhibited it at book fairs in Bologna and Frankfurt this year, but haven’t published it yet. So, for me, the ideal job is to paint a kokoshnik or some kind of lapti, and the guys from the metro liked this Russian folk story’, Natasha said.
The passengers also appreciated the cards, and the whole issue of 10,000 sold out in several days. The project press service announced that they are not planning to issue more cards, but it will be possible to win them in Moscow metro contests and on social media.
Mikhail Blinkin, Academic Supervisor at the HSE Faculty of Urban and Regional Development, was one of the authors of the ‘Hello, Moscow!’ concept back in 2016.
‘I’ll start with a story told by Konstantin Vasiliev, a renowned philologist, in his paper England and Englishmen, which was published several years ago in the Vox philosophic journal. The Russian word for ‘train station’, vokzal, derives from the English ‘Vauxhall’, a 19th-century pleasure garden near London. Before the construction of the first Russian railroad to Tsarskoye Selo, the word vokzal was used to mean an entertainment venue. The music hall in Pavlovsk was one of these entertainment vokzals in Russia. It was founded to attract St. Petersburg residents to visit Pavlovsk and return the investment on the first railroad. That’s why it was built next to the Tsarskoye Selo railroad terminus. The trains arrived at the vokzal and departed from the vokzal. And eventually people started to use this word for the railroad station itself. Later, station buildings on all Russian railways were called vokzals.
For someone who plans transportation, this story is a case of how the entertainment factor can be used as a tool to increase the attractiveness of public transport. Today, 180 years after the launch of the aforementioned railroad, this task is still relevant and is now being solved with the use of cutting-edge media tools.
Once, the main task of the International Association of Public Transport (UITP), where I’m an Executive Board member, was to provide decent conditions for passenger transportation. In the advanced cities of the world, one of which is undoubtedly Moscow, improving the attractiveness of public transportation is related to solving a much more ambitious task. We have to provide comfortable conditions for transport, which combine the practical function with additional information and impressions able to improve the urban residents’ mood and quality of life. I hope that this project will become an important step in this direction’.
Over the past year our students and graduates of the Master’s Programme ‘Fashion’ participated in a diverse array of projects. The emerging designers put on two of their own fashion shows at Rizhsky Station as part of Arts Night 2018 as well as the large festival Telling Stories, participated in exhibitions, collaborated with prominent brand names, and opened a joint showroom in the Klebozavod (Bread Factory) space.
The HSE ART AND DESIGN Festival, which was held at the Museum of Moscow, served as the final exam for students of HSE’s School of Art and Design. On the final day of the festival, undergraduate and graduate students of the ‘Fashion’ programme presented more than a hundred of pieces of their own design in a fashion show. HSE News Service covered the event.
On June 18, the HSE Art Gallery opened a new exhibition, Comrades of Light, a full-scale installation simulating the space of a Soviet apartment with barely noticeable mutations and distortions. Within this space an alternative history of the Soviet Union unfolds on a sequence of matchbox labels, some of which are copies of real labels from the 1950-80s, and some of which are the creations of project authors Alexandra Kuzetsova and Darya Dolgopolova.
From June 20 to 27, the Museum of Moscow and the HSE Art and Design School will hold the HSE ART AND DESIGN Festival 2019, a graduation show. The project authors and curators for the event are HSE Art and Design School students, graduates and lecturers.
A video created by Polina Sotnikova, a student of the ‘Design’ programme at the HSE Lyceum, is being shown as part of the interactive exhibit Gogol in Moscow, which runs until June 2. The work, created in a motion design style, is currently being shown in the museum’s exhibit hall, which attracted tens of thousands of people on Museum Night.
On May 17 and 18, the annual Telling Stories festival, organized by the Faculty of Communications, Media and Design, will take place in Moscow. Festival guests will be able to attend a public talk with a Hollywood director, learn how to create their own successful micromedia, see a theater performance by HSE students and much more. Entry to all of the festival events is free.
HSE students are invited to participate in a design competition in which a series of three illustrations will be selected. Submissions will be accepted until May 22. The winning patch projects will be set in the form of stripes on adidas bomber jackets. The author of the best work will travel to the head office of adidas in Germany.
Polina Parygina, a fourth-year student at HSE University’s School of Art and Design majoring in Communication Design, is one of four illustrators selected worldwide by the famous clothes brand Fred Perry for the international Record Store Day 2019. In honour of the holiday, music stores around the world are distributing satchels bearing graphic illustrations she has designed.
From March 8th to April 7th, 2019 HSE ART GALLERY is hosting a large-scale exhibition on the topic of Women Who Change the World. This joint project by HSE ART GALLERY and LEVI`S® has given HSE Art and Design School students the opportunity to realize their ideas on this important theme.
On May 17 and 18, 2019 the HSE Faculty of Communications, Media and Design is organizing its second annual Telling Stories festival. The event attracts renowned film directors, producers, photographers, curators of international projects, and trend-setting designers.