HSE Staff and Alumna Take Part in Creating ‘Hello, Moscow!’ Project
The Moscow metro has launched a big educational project ‘Hello, Moscow!’ (Priviet, Moskva!). This will turn the Moscow transport system into a ‘guide’, telling the passengers about the city in various contexts, and making the everyday commute a more useful and interesting journey. The project creators include HSE staff and alumna.
The ‘Hello, Moscow!’ project is comprised of four parts: Historic Moscow, Cinema Moscow, Musical Moscow, and Literature & Theatre Moscow, which will take turns during a 10 month period. The project started with the launch of a ‘Hello, Moscow!’-themed metro train, which runs on the circle line. It is currently white on both the inside and out, but gradually, it will be filled up with information. Soon, four more themed trains will appear on radial lines. Historical references, photos and tales about the city will appear in the station halls on stickers, on station platforms and passages. The project will also include various online and offline quests.
The materials have been prepared by Russia, Moscow and art historians, and the art director is Ekaterina Molchanova, alumna of the HSE Art and Design School. ‘Together with my team, we created the project’s visual language based on original illustration and photography. The project is multi-layered, with a complex structure of various media, each of which tells stories about Moscow, Muscovites, and important events’, she said.
Together with the ‘Hello, Moscow!’ project, the Moscow metro issued a limited series of Troika cards with illustrations by Nastya Bolotnikova, main project designer, and Natasha Dzhola, lecturer at the HSE Art and Design School. ‘I love folk art, and have painted a lot of folk themes for other commissions. I have created an encyclopedia of folk characters, Lukomorie; it is currently with Samokat Publishing House, and they have exhibited it at book fairs in Bologna and Frankfurt this year, but haven’t published it yet. So, for me, the ideal job is to paint a kokoshnik or some kind of lapti, and the guys from the metro liked this Russian folk story’, Natasha said.
The passengers also appreciated the cards, and the whole issue of 10,000 sold out in several days. The project press service announced that they are not planning to issue more cards, but it will be possible to win them in Moscow metro contests and on social media.
Mikhail Blinkin, Academic Supervisor at the HSE Faculty of Urban and Regional Development, was one of the authors of the ‘Hello, Moscow!’ concept back in 2016.
‘I’ll start with a story told by Konstantin Vasiliev, a renowned philologist, in his paper England and Englishmen, which was published several years ago in the Vox philosophic journal. The Russian word for ‘train station’, vokzal, derives from the English ‘Vauxhall’, a 19th-century pleasure garden near London. Before the construction of the first Russian railroad to Tsarskoye Selo, the word vokzal was used to mean an entertainment venue. The music hall in Pavlovsk was one of these entertainment vokzals in Russia. It was founded to attract St. Petersburg residents to visit Pavlovsk and return the investment on the first railroad. That’s why it was built next to the Tsarskoye Selo railroad terminus. The trains arrived at the vokzal and departed from the vokzal. And eventually people started to use this word for the railroad station itself. Later, station buildings on all Russian railways were called vokzals.
For someone who plans transportation, this story is a case of how the entertainment factor can be used as a tool to increase the attractiveness of public transport. Today, 180 years after the launch of the aforementioned railroad, this task is still relevant and is now being solved with the use of cutting-edge media tools.
Once, the main task of the International Association of Public Transport (UITP), where I’m an Executive Board member, was to provide decent conditions for passenger transportation. In the advanced cities of the world, one of which is undoubtedly Moscow, improving the attractiveness of public transportation is related to solving a much more ambitious task. We have to provide comfortable conditions for transport, which combine the practical function with additional information and impressions able to improve the urban residents’ mood and quality of life. I hope that this project will become an important step in this direction’.
‘Call Me Back on My Home Phone’: Master’s Students of the HSE Art and Design School Present Their Work Online
The HSE Art and Design School has launched a digital gallery, the HSE ONLINE GALLERY, for displaying the work of its students and instructors. One of the first projects completed by first-year students of the master's track in ‘Contemporary Art’ is entitled ‘Call Me Back on My Home Phone’. The online exhibition is curated by Russian artist Vladimir Dubosarsky. HSE News Service takes a look at the students’ creative process in self-isolation and the future of art online.
Why was there always a shortage of fashionable clothing in the USSR? What was the typical career path for a Soviet fashion designer? Who had power and influence in the socialist fashion industry? HSE Associate Professor Yulia Papushina examined these questions by reconstructing the everyday life of the Perm Fashion House during the late socialism era. Her study is the first to look into the recent history of clothing design and manufacturing in Russian provinces.
Fabrika Centre for Creative Industries will exhibit the project ‘The more we contemplate, the less we live’ by Alexandra Kuznetsova, Curator at HSE School of Art and Design and laureate of the sixth session of ‘Fabrika workshops’.
In December 2019, the awards ceremony for the Taiwan International Student Design Competition, one of the world’s biggest student design contests, took place in Taiwan. Anna Degoeva, fourth-year student of Communication Design at HSE University who participated in the competition, took third place.
Daniil Kostyshin, a fourth-year student of the ‘Fashion Design’ track in the HSE Art and Design School at HSE University, presented a collection of his own design at Mercedes-Benz Fashion Week Russia. His collection, ‘21’, was inspired by old family photos of his childhood during the early 2000s.
The HSE Art and Design School is opening a new master’s track in Sound Art & Sound Studies as part of its Master’s programme ‘Practice of Contemporary Art’. Classes will begin in Fall 2020. The language of instruction is Russian.
Over the past year our students and graduates of the Master’s Programme ‘Fashion’ participated in a diverse array of projects. The emerging designers put on two of their own fashion shows at Rizhsky Station as part of Arts Night 2018 as well as the large festival Telling Stories, participated in exhibitions, collaborated with prominent brand names, and opened a joint showroom in the Klebozavod (Bread Factory) space.
The HSE ART AND DESIGN Festival, which was held at the Museum of Moscow, served as the final exam for students of HSE’s School of Art and Design. On the final day of the festival, undergraduate and graduate students of the ‘Fashion’ programme presented more than a hundred of pieces of their own design in a fashion show. HSE News Service covered the event.
On June 18, the HSE Art Gallery opened a new exhibition, Comrades of Light, a full-scale installation simulating the space of a Soviet apartment with barely noticeable mutations and distortions. Within this space an alternative history of the Soviet Union unfolds on a sequence of matchbox labels, some of which are copies of real labels from the 1950-80s, and some of which are the creations of project authors Alexandra Kuzetsova and Darya Dolgopolova.
From June 20 to 27, the Museum of Moscow and the HSE Art and Design School will hold the HSE ART AND DESIGN Festival 2019, a graduation show. The project authors and curators for the event are HSE Art and Design School students, graduates and lecturers.