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Master’s Programme 'Communications in the Public Sector and NGOs'
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Master’s Programme 'Communications in the Public Sector and NGOs'

International Admissions
Academic Content Supervisor
Kozhemyakin, Evgeny
Academic Supervisor
Lyutikova, Alina
Track Supervisor
Naumov, Stanislav
Manager
Subbocheva, Anastasiya
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Reputation Management

2025/2026
Academic Year
RUS
Instruction in Russian
3
ECTS credits
Delivered at:
School of Communication
Course type:
Elective course
When:
1 year, 3 module

Instructor


Тихомиров Вячеслав Валерьевич

Программа дисциплины

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Аннотация

Дисциплина нацелена сформировать комплексное представление об основах управления репутацией: от базовых основ формирования репутации бренда, некоммерческих инициатив и государственных проектов до умения просчитывать потенциальные репутационные риски и корректировать коммуникационные действия.
HSE University → Master's programmes (Moscow) → Faculty of Creative Industries → Master's Programme 'Communications in the Public Sector and NGOs' → Courses → Reputation Management, 2025/26 Academic year
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