World's Business Cultures

2021/2022

Academic Year

ENG

Instruction in English

3

ECTS credits

Delivered at:

Магистерская программа "Международный бизнес", направление подготовки "Менеджмент"

Course type:

Compulsory course

When:

1 year, 3 module

Instructors

Vasiliev, Fyodor

Kratko, Irina

Course Syllabus

Abstract

The course examines the business cultures of different parts of the world and their influence on business behavior and strategies in international business. Having completed this course, the participants will understand the nuances of working with vis-s-vis from any cultural background. After that the specificity of marketing and customer service will be discussed. Finally, they will delve into details of working in multicultural and/or global team. Prerequisites: International Marketing, International Business Research, Foundations of Managerial Economics, International Relations, World Economy

Learning Objectives

• Single comprehensive framework of cultural differences for analyzing thinking and communicating patterns of counterparts from any country
• Creating a map of etiquette nuances at the working place around the globe
• Learning about marketing and customer service in different countries
• Studying methodological tools of personnel selection in an international company
• Introducing students to the features of the control group processes in multicultural teams;
• Getting to know what are the requirements for a leader in cross-cultural context

Expected Learning Outcomes

• participants will learn what are the differences in monocultural marketing and cross-cultural marketing; learn the first steps in adapting their marketing to new cultural contexts; how to use cultural dimensions in international marketing
• participants will learn what are the most crucial differences in the norms at the workplace; will learn how to adapt to them and use them to their own advantage.
• participants will understand that customer if service is a universal concept and will understand how they should adapt their services and customer support to new cultural contexts; how to use cultural dimensions to adapt to specificity of clients from around the globe
• participants will understand the peculiarities of leading in a global context; analyze themselves and establish an action plan in developing required competencies; analyze and choose the best instruments of achieving one’s goals
• participants will understand their own communicating style and understand how they could adapt to new cultural contexts without impairing the efficiency of working processes; how to build rapport in a new team; how to develop one’s own CQ and help your teammates do the same
• the participants will develop a profile of the required employees; will learn how to use the tools to find these employees; will develop a plan on how to keep them the company
• the participants will learn what are the differences across cultures in working and priorities in doing business; will unite them in a single framework to be used in the rest of lessons in the course; will understand their own national culture and their own preferences in conducting business.

Course Contents

• Culture in International Business
• Communication across cultures: multicultural and global teams
• Business etiquette around the world
• Culture and marketing
• Culture and customer focus and service around the globe
• Leadership and motivation in different cultures
• Recruitment and Employee development in different cultures

Assessment Elements

• Exam
• Homework
• Class attendance

Interim Assessment

• 2021/2022 3rd module
  0.6 * Homework + 0.3 * Exam + 0.1 * Class attendance

Bibliography

Recommended Core Bibliography

• Cross-Cultural Business Behavior : A Guide for Global Management Richard R. Gesteland Samfundslitteratur 2007
• Cultures and Organizations: Software of the mind. (2012). Viet Nam National University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsnar&AN=edsnar.oai.library.wur.nl.wurpubs.454579
• Leading with Cultural Intelligence : The Real Secret to Success Livermore, David AMACOM 2015
• Lee, M. S., Kraynak, J., & Roberts, R. R. (2009). Cross-Cultural Selling For Dummies. Hoboken, N.J.: For Dummies. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=254130
• Owen, J. (2017). Global Teams : How the Best Teams Achieve High Performance (Vol. First edition). Harlow, United Kingdom: FT Publishing International. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1428350

Recommended Additional Bibliography

• Essential Concepts of Cross-Cultural Management : Building on What We All Share Beer, Lawrence A. Business Expert Press 2012 ISBN: ISBN number:9781606493892, ISBN number:9781606493908
• Managing Cultural Differences Moran, Robert T.; Abramson, Neil Remington;and more Taylor & Francis Group 2014 ISBN: ISBN number:9780415717342, ISBN number:9781317975656