A master class from Coca-Cola HBC Russia for MIB students

A lecture on how a world-recognized brand manages to remain a local company: the example of Coca-Cola in Russia was introduced to MIB students recently

On January 22, MIB students participated in a workshop led by General Director of Coca-Cola HBC Russia Mr. Alexandar Ruzhevich on 'How a World-Recognized Brand Manages to Remain a Local Company: The Example of Coca-Cola in Russia'. Mr. Ruzhevich discussed the company's current goals and objectives, the latest success of Coca-Cola's recycling project, and Coca-Cola's work in making Russia's cities greener. Mr. Ruzhevich revealed some secrets about how the most famous beverage in the world is produced and shared his own stories of success within the company. He also answered questions from students about doing business in Russia.