Transmedia Storytelling: Narrative Worlds, Emerging Technologies, and Global Audiences

2019/2020

Academic Year

ENG

Instruction in English

6

ECTS credits

Delivered at:

School of Communication

Course type:

Elective course

When:

2 year, 1, 2 module

Instructor

Kashirskikh, Oleg N.

Course Syllabus

Abstract

The course contains 5 major topic blocks to be covered and introduces students to main concepts, instruments and strategies of Transmedia Storytelling as a field. During the course students learn about Transmedia Storytelling ecosystem, strategic context of Transmedia Storytelling and strategic types of content.

Learning Objectives

• course will help to define Transmedia Storytelling and it’s competitive advantages, understand the process of Transmedia Storytelling and identify audience role in Transmedia Storytelling communications

Expected Learning Outcomes

• Define Transmedia Storytelling and discuss core concepts
• Define Transmedia Storytelling management and examine how to manage demand and build profitable customer relationships
• Differentiate the parts of Transmedia Storytelling process and show mutual relation on each other
• Use the strategies within the product cycle
• Utilize Transmedia Storytelling tool to plan and execute Transmedia Storytelling communication campaign for business and non-government organizations

Course Contents

• 1 What is Transmedia Storytelling
  Topic 1 of the course introduces to the Transmedia Storytelling. Students will be able to define what Transmedia Storytelling is and explain why it is important in today's market. Students will discover the purpose of what Transmedia Storytelling should be able to do and what makes it effective.
• 2 The Building a Storyworld
  Topic 2 introduces you to creative thinking techniques that you can use to help you develop a cohesive and rich story narrative. Students will explore important models of creative thinking, along with different tools and techniques that can help you expand your narrative into a storyworld that will become the basis of an effective transmedia strategy. Students will discover the importance of the character archetypes and the motivations of the story.
• 3 Understanding the Transmedia Audience
  Topic 3 this module explores the concepts of ethnography and participatory design as a means of identifying, engaging, and learning from your audience, to help you to focus your strategy to better meet their needs. Students will define the potential audience demographics, describes how many types of audiences there might be, and whether it is intended that they be passive or active in the storyworld.
• 4 The Transmedia Users Experience
  Topic 4 is aimed to focus on means which allow the transmedia strategy to capture people’s imagination and continue to engage them in multiple facets of the larger storyworld over time. Students will be able to understand the overarching audience experience in order to gain the control over feelings and responses that the story should evoke.
• 5 Using Creative Technologies
  Topic 5 focuses on the technologically driven creation of new possibilities for narrative personalization and audience immersion in a story. Students will be able to evaluate and design strategies for different technologies in a transmedia storytelling context. Students will be able to understand how different technologies should be used to tell different aspects of the larger story, or relate to particular types of audience.

Assessment Elements

• test
• exam

Interim Assessment

• Interim assessment (2 module)
  0.7 * exam + 0.3 * test

Bibliography

Recommended Core Bibliography

• Camden, J., & Oestreich, K. F. (2018). Transmedia Storytelling : Pemberley Digital’s Adaptations of Jane Austen and Mary Shelley. Newcastle upon Tyne, UK: Cambridge Scholars Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1986609

Recommended Additional Bibliography

• Hovious, A. S. (2016). Transmedia Storytelling: The Librarian’s Guide : The Librarian’s Guide. Santa Barbara, CA: Libraries Unlimited. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1086769