New Media Programming and Reporting

2021/2022

Academic Year

ENG

Instruction in English

3

ECTS credits

Delivered at:

Institute of Media

Course type:

Compulsory course

When:

1 year, 3, 4 module

Instructor

Федорова Анна Петровна

Course Syllabus

Abstract

As viewers’ attention shifts towards smartphones and OTT consumption it is essential to know how to produce content designed specifically for new platforms. The course intends to give basic knowledge of producing content and its strategy for algorithmic social networks (i.e. Facebook, VK, Instagram etc.) as well as longer-form videos (Youtube episodes, video series etc.) Students will be given insights into contemporary social media newsroom workflow, creative management, video preproduction and postproduction techniques, audience analytics and content targeting.