Business Analytics: Diversity of Practical Applications

2025/2026

Academic Year

ENG

Instruction in English

3

ECTS credits

Delivered at:

Department of Security Research (Institute of Security Studies)

Course type:

Elective course

When:

2 year, 2 module

Instructor

Sedova, Natalya

Course Syllabus

Abstract

This course is designed to open the doors of the world of business analytics. Nowadays a lot of organizations make their decisions based on data-driven approach. How to make the right decision? Which methods are used in multinational companies? This course is about demonstrating the diversity of real cases and applications of methods, techniques, and theories in various areas.Each week of this course is a piece of a puzzle where you will meet different experts from the industry who will share with you best practices from the market. Bringing together all the pieces you will understand the key definitions used in business analytics and will learn about data ana-lytics techniques which can be applied in marketing, sales, PR, HR, and finance. “Business Analytics: Diversity of Practical Applications” aims to help you to navigate in the variety of career opportunities which are opened for business analysts.