Future career

The work of the Master's programme "Marketing Management" graduates is expected to be carried out in the following professional specializations:

• Marketing Manager/Director (market segmentation, customer value generation, development and implementation of an omnichannel marketing strategy, customer base management, development of customization and personalization strategies, marketing performance management and management of marketing department employees);
• Product manager/category manager/head (product assortment management, category management, cost management and pricing, development of omnichannel sales, increase in qualitative and quantitative distribution);
• Brand Manager/Director (creating a brand from scratch, managing brands and brand portfolios, improving brand experience, brand communications in a digital environment);
• Analyst/Head of Department (market research and customer and consumer behavior research, client analytics, product / product category analytics, preparation of analytical reports for business units);
• Manager/Service Manager/Director (consumer behavior analysis, consumer journey building, customer experience design and consumer ecosystem development, customer service management, development of consumer engagement strategies).