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Master’s Programme 'Marketing Communications and Advertising in the Contemporary Business'

Master’s Programme 'Marketing Communications and Advertising in the Contemporary Business'

No enrollment in 2020

Students taking part in the programme receive applied knowledge and have an opportunity to study the technologies used in business communications and brand promotion in a new digital environment. The content of the programme pays direct attention to current business trends: the digital revolution, Big Data, social networking, new developments in programming, etc. Moreover, the experts teaching the programme are unique, as the majority of them are also highly active in business.

The programme is being offered within the framework of our longtime cooperation with the National Advertising Alliance (NAA), which was established by Russia’s biggest media holdings. Representatives of other market players - leading communication agencies, research companies (Dentsu-Aegis, GroupM, Havas, MediaScope (TNS-Kantar), etc.,) - are also engaged in the programme’s provision.

The programme has received two accreditations - from the Agency for Quality Assurance in Higher Education and Career Development (AKKORK) (in management) and the Russian Association of Communication Agencies (in marketing communications). This confirms that the programme is highly esteemed by companies active in the marketing sector. Furthermore, it is also internationally recognized and was among the Top-5 marketing programmes Eastern Europe in 2016.

The programme’s graduates are eagerly sought after by leading multinational and Russian companies, communications groups, consulting firms and other players in the marketing industry.

2 years
Full-time Programme
RUSENG
Instruction in Russian and English
Russian government and HSE scholarships and tuition fee waivers not applicable

News

Illustration for news: Estonian Business School – new partner of HSE Graduate School of Business

Estonian Business School – new partner of HSE Graduate School of Business

The signing of a bilateral agreement with the Estonian Business School has resulted in a new student exchange program for GSB Bachelor and Master students. The Estonian Business School, or EBS, became the first partner of the HSE Graduate School of Business in Eastern Europe.

Illustration for news: HSE University Prepares to Return to In-Person Classes

HSE University Prepares to Return to In-Person Classes

Classes will be held in person beginning March 29

Illustration for news: GSB Dean Valery Katkalo Elected Chairman of Sectoral Commission on Education of the Russian Managers Association

GSB Dean Valery Katkalo Elected Chairman of Sectoral Commission on Education of the Russian Managers Association

Valery Katkalo has been elected as Chairman of the Sectoral Commission on Education of the Russian Managers Association (RMA) for the second time in a row. The commission is one of the main expert platforms in Russia for discussing modern education trends and sharing experience of implementing advanced educational models.

Illustration for news: GSB Library Introduces A Guide to Leading Management and Business Journals ‘Financial Times 50’

GSB Library Introduces A Guide to Leading Management and Business Journals ‘Financial Times 50’

Illustration for news: International experience in a time of the pandemic: GSB students learn from the best professors of the world's leading universities

International experience in a time of the pandemic: GSB students learn from the best professors of the world's leading universities

Illustration for news: Studies Will Continue Online in January 2021

Studies Will Continue Online in January 2021

Illustration for news: GSB Department of Marketing listed in the Ranking of Russian Association for Communication Agencies

GSB Department of Marketing listed in the Ranking of Russian Association for Communication Agencies

Illustration for news: HSE Students and Staff Can Get a Free Coronavirus Test

HSE Students and Staff Can Get a Free Coronavirus Test

It is necessary to make an appointment

Illustration for news: Dean of HSE Graduate School of Business Appointed EFMD Fellow

Dean of HSE Graduate School of Business Appointed EFMD Fellow

The European Foundation for Management Development, a global association of leading business schools and companies, has only 18 EFMD Fellows in the world—one for each main region in which the Foundation operates. All fellows are former or present deans of the leading business schools (such as IMD, Kellogg, CEIBS, ESADE, WU Vienna, HEC Montreal, to name a few). 

Illustration for news: Five HSE Master's Programmes, Three of Which are GSB Programmes, Included in Top 100 of QS Business Masters Rankings

Five HSE Master's Programmes, Three of Which are GSB Programmes, Included in Top 100 of QS Business Masters Rankings

This year, the Master’s Programme ‘Strategic Management in Logistics’, offered by the HSE Graduate School of Business, ranked 34th in the Supply Chain Management Programme ranking, a new addition to the QS Business Masters Rankings. This is the fifth HSE programme to be included the QS Business Rankings. Four others have ranked among the top 100 for several years now.