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Master’s Programme 'Marketing Communications and Advertising in the Contemporary Business'

Master’s Programme 'Marketing Communications and Advertising in the Contemporary Business'

Students taking part in the programme receive applied knowledge and have an opportunity to study the technologies used in business communications and brand promotion in a new digital environment. The content of the programme pays direct attention to current business trends: the digital revolution, Big Data, social networking, new developments in programming, etc. Moreover, the experts teaching the programme are unique, as the majority of them are also highly active in business.

The programme is being offered within the framework of our longtime cooperation with the National Advertising Alliance (NAA), which was established by Russia’s biggest media holdings. Representatives of other market players - leading communication agencies, research companies (Dentsu-Aegis, GroupM, Havas, MediaScope (TNS-Kantar), etc.,) - are also engaged in the programme’s provision.

The programme has received two accreditations - from the Agency for Quality Assurance in Higher Education and Career Development (AKKORK) (in management) and the Russian Association of Communication Agencies (in marketing communications). This confirms that the programme is highly esteemed by companies active in the marketing sector. Furthermore, it is also internationally recognized and was among the Top-5 marketing programmes Eastern Europe in 2016.

The programme’s graduates are eagerly sought after by leading multinational and Russian companies, communications groups, consulting firms and other players in the marketing industry.

2 years
Full-time Programme
RUS
Instruction in Russian
Russian government and HSE scholarships and tuition fee waivers not applicable

News

Illustration for news: Four HSE Programmes Included in QS Business Masters Top-100 Ranking

Four HSE Programmes Included in QS Business Masters Top-100 Ranking

HSE University is now represented in all four fields of the Top-100 of Business Master's ranking, which was published for the third time by the international agency QS.

Illustration for news: Yaroslav Kuzminov and Evgeny Yasin Welcome First Year Students

Yaroslav Kuzminov and Evgeny Yasin Welcome First Year Students

HSE University Rector and Academic Supervisor welcome first year students and talk about the key features of HSE University.

Illustration for news: Lectures, Master Classes, Music, and Sports: HSE Day at Gorky Park

Lectures, Master Classes, Music, and Sports: HSE Day at Gorky Park

On September 5, Gorky Park will transform into a large HSE University campus, open to all. HSE Day, first celebrated in 2012, has already become a tradition. Last year, more than 70,000 people attended the event. The celebration drew students new and old, faculty members, locals, and tourists. This year will be no exception!

Our Master's Programme in EdUnversal Global Ranking

Results of the EdUniversal annual ranking of business schools and universities were announced in May 2017. HSE Master’s programme in  Marketing Communications and Advertising in the Contemporary Business was included in Top-200 programmes in the field of marketing and took the fifth place in the ranking among the Eastern Europe universities.

Illustration for news: Series of Practical Classes by Ekaterina Vigovskaya from Accenture

Series of Practical Classes by Ekaterina Vigovskaya from Accenture

As part of Actual Problems of Marketing Communications Research Workshop, Ekaterina Vigovskaya, a leading expert in media investment evaluation from Media Management division of Accenture, delivered a series of pratical classes of programme students.