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This programme in Marketing Communications and Advertising in the Contemporary Business is unique because it uses both the technological and intellectual resources of international (WPP) and Russian (Video International) companies, both of whom are leaders of the marketing communications industry.

The programme successfully combines the traditions of Russian education and the best examples of international approaches to this subject. It includes the study of marketing communications alongside the basic disciplines of management and marketing which results in an effective balance of general theoretical and specific applied knowledge and competencies. The core courses are read by professors and associate professors who are  actively working in the marketing communications sector.

The programme focuses on training students whose further professional development is related to various levels of company management and strategic and tactical decision-making, primarily, in the area of communication support of business.

2 years
Full-time Programme
RUS
Instruction in Russian

News

Our Master's Programme in EdUnversal Global Ranking

Results of the EdUniversal annual ranking of business schools and universities were announced in May 2017. HSE Master’s programme in  Marketing Communications and Advertising in the Contemporary Business was included in Top-200 programmes in the field of marketing and took the fifth place in the ranking among the Eastern Europe universities.

Series of Practical Classes by Ekaterina Vigovskaya from Accenture

As part of Actual Problems of Marketing Communications Research Workshop, Ekaterina Vigovskaya, a leading expert in media investment evaluation from Media Management division of Accenture, delivered a series of pratical classes of programme students.