Series of Practical Classes by Ekaterina Vigovskaya from Accenture
As part of Actual Problems of Marketing Communications Research Workshop, Ekaterina Vigovskaya, a leading expert in media investment evaluation from Media Management division of Accenture, delivered a series of pratical classes of programme students.
Ekaterina Vigovskaya told students about practices of Accenture Media Management. The company provides advertisers an independent third party audit on media effectiveness and work with media agencies. Accenture Media Management’s business is generating value for clients within their media expenditure and optimizing media investment.