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Regular version of the site

Strategic Management in Innovative Company

Academic Year
Instruction in English
ECTS credits
Delivered at:
Department of Innovation Management (Educational Departments)
Course type:
Compulsory course
1 year, 1, 2 module


Course Syllabus


Introduction to Strategic Management. Strategy, vision, mission, values. Study: Harry Lindsol’s electronic textbook. Strategy and Strategic Environment. Group Case Study: Google. Corporate Resources and Capabilities. Group Case Study: Kodak and the Digital Revolution. Five generic strategies. Group Case Study: Biopure/ Apple. Further strategic options. Group Case Study: Airbus vs Boeing. International Markets. Group Case Study: Tata Motors. Organization and Execution of Strategy. Group Case Study: ZipCar/ Beta Golf. Corporate Culture and Leadership Group Case Study: Herman Miller
Learning Objectives

Learning Objectives

  • The course provides students with different perspectives of the strategic management in the organizations engaged in the innovative business. The course will examine concepts, theoretical frameworks and techniques that are useful in understanding, formulating and implementing successful strategy in innovative companies. The course describes the origins and development of business strategy, the existing strategic paradigms, competing or alternative theoretical frameworks and their implications. In particular, this course addresses the concept of fit in strategy, the resource-based view of the firm, sustainable competitive advantage and emergent strategies of the innovative companies.
Expected Learning Outcomes

Expected Learning Outcomes

  • Critical Judgment - Students will employ evidence-based approach to critically evaluate opinions and materials for decision making.
  • Innovative Creativity - Student will develope personal and team skills to generate new ideas to solve strategic problems
  • Ethical and Social Understanding - Students will apply corporate ethical, social and civic responsibility in a global environment.
  • PRME-Principles for Responsible Management Education - Students will develop responsible leadership principles to meet social and environmental responsibilities in a national, regional, global complex business environment.
  • Creativity - Students will generate innovative business related ideas to solve problems enabling adaptation to a changing regional and global environment.
  • Effective Communication - Students will evaluate appropriate communication tools suitable to be used for effective written and oral communication and interaction in any business environment.
  • Team work - Students will collaborate with people of diverse perspectives to achieve goals.
  • In depth Knowledge of Business Administration - Students will apply the theories and business related practices of business administration from a national, regional and global perspective
Course Contents

Course Contents

  • Introduction to Strategic Management
    Group Case Study: Robin Hood (Warming Up Case)
  • Strategy, vision, mission, values
    Group Case Study: Harry Lindsol’s electronic textbook
  • Strategy and Strategic Environment
    Group Case Study: Google
  • Corporate Resources and Capabilities
    Group Case Study: Kodak and the Digital Revolution
  • Five generic strategies
    Group Case Study: Biopure/ Apple
  • Further strategic options
    Group Case Study: Airbus vs Boeing
  • International Markets
    Group Case Study: Tata Motors
  • Organization and Execution of Strategy
    Group Case Study: Apple / ZipCar/ Beta Golf
  • Corporate Culture and Leadership
    Group Case Study: Herman Miller
Assessment Elements

Assessment Elements

  • non-blocking On-line simulation game participation
  • non-blocking Individual Essay 1
  • non-blocking Individual Essay 2
  • non-blocking Group Company Project
  • non-blocking Activity in class discussions and case analysis
  • non-blocking Written Examination
Interim Assessment

Interim Assessment

  • Interim assessment (2 module)
    0.2 * Activity in class discussions and case analysis + 0.2 * Group Company Project + 0.05 * Individual Essay 1 + 0.05 * Individual Essay 2 + 0.2 * On-line simulation game participation + 0.3 * Written Examination


Recommended Core Bibliography

  • Попов С. А.-СТРАТЕГИЧЕСКИЙ МЕНЕДЖМЕНТ: АКТУАЛЬНЫЙ КУРС 2-е изд., пер. и доп. Учебник для бакалавриата и магистратуры-М.:Издательство Юрайт,2019-481-Бакалавр и магистр. Академический курс-978-5-534-09665-1: -Текст электронный // ЭБС Юрайт - https://biblio-online.ru/book/strategicheskiy-menedzhment-aktualnyy-kurs-428315
  • Сидоров М. Н.-СТРАТЕГИЧЕСКИЙ МЕНЕДЖМЕНТ 2-е изд., испр. и доп. Учебник для СПО-М.:Издательство Юрайт,2019-158-Профессиональное образование-978-5-534-09247-9: -Текст электронный // ЭБС Юрайт - https://biblio-online.ru/book/strategicheskiy-menedzhment-442209

Recommended Additional Bibliography

  • Лозик, Н.Ф. Стратегический менеджмент : учебное пособие / Лозик Н.Ф. — Москва : Русайнс, 2015. — 152 с. — ISBN 978-5-4365-0234-2. — URL: https://book.ru/book/917136 (дата обращения: 10.10.2019). — Текст : электронный.