Completing and defending a Master’s thesis is one of the final steps required for a successful graduation from the Experience Economy: Hospitality and Tourism Management Program. The great majority of Master’s theses in the program are reviewed by external experts to testify the quality of research produced by the students in our program. Such experts, professors of domestic and international universities and industry professionals of leading hospitality and tourism companies, are strategically hand-picked to possess the specialty that matches the thesis under review.Dr. Marina Predvoditeleva discussed the role of the external review process with Dr. Katerina Berezina, an Assistant Professor at the College of Hospitality and Tourism Leadership, and a Coordinator of the M3 Center for Hospitality Technology and Innovation at the University of South Florida Sarasota-Manatee. In the last couple of years Dr. Berezina delivered guest lectures on the future of hospitality technology and electronic distribution via flash sales websites to the faculty and students of the Experience Economy: Hospitality and Tourism Management program, and also served as an external reviewer for Master’s theses.