HSE Student Wins Bronze at International Design Competition
.jpg "HSE Student Wins Bronze at International Design Competition")
In December 2019, the awards ceremony for the Taiwan International Student Design Competition, one of the world’s biggest student design contests, took place in Taiwan. Anna Degoeva, fourth-year student of Communication Design at HSE University who participated in the competition, took third place.
This year’s competition theme was Empathy, which reflects the growing importance of people living in harmony with both one another and the environment in a rapidly evolving world. This year, the competition attracted 21,988 projects by students from 810 design schools across 66 countries and regions.
Anna Degoeva’s project ‘HERE I AM’ proposed a trademark for an imaginary theatre event that could take place in Moscow and seamlessly blend in with the surrounding space of Gorky Park.
‘At the end of the third year of studies, we were creating a trademark for an event that would take place at an outdoor space in Moscow and be related to theatre. The project could be real or imaginary. I was not really willing to deal with real clients, so I decided to invent the concept of a festival that would attract artists that are interesting to me,’ said Anna.
Anna decided to participate in the competition in the wake of the excitement she felt while completing the project.
‘It was thrilling to introduce my graphic system within the actual space of Gorky Park and to invent such unconventional style media, such as a poster human, a poster tree, and so on.’
According to the student, the competition was superbly organized, and the declared competition theme— Empathy—extended far beyond the formal name—it was present in the communication with each contestant at every stage.
Natalia Shendrik, course supervisor, discussed the tasks related to the original project assignment:
‘The project was not aimed as an entry for a competition, but was rather part of a study assignment. When designing the event, it was important for students to take advantage of the opportunities provided by the location: real environment, weather, space, atmosphere and audience. The main task was to find media for advertising on-site and to design unconventional ways of communication.’
Natalia said that Anna’s project had a sense of summer lightness, recklessness and creativity, with the graphics perfectly aligned with the concept.
‘The project takes into account every detail, and one harmonious and clear picture evolves from a set of diverse formats and objects. Anna managed to build a logical and functioning system, in which each element is able to surprise the viewer and communicate the next part of the overarching story’.
The supervisor also noted that participation in a competition, particularly an international one, is a great challenge for a student; it offers a test of their creative capabilities, a way to reinforce their self-esteem, and an opportunity to get feedback on their work from highly regarded professionals. This nomination will be a huge bonus in the student’s future career.
Natalia Shendrik
Lecturer at HSE Art and Design School
See also:
Exhibition by HSE Art and Design School Students Now Open at Fabrika Centre
The Fabrika Centre for Creative Industries is hosting a graduation exhibition by bachelor’s students of Contemporary Art at the HSE Art and Design School. In the exhibition titled ‘Freedom of Absurdity’, the early-career artists present their interpretations of melancholy. The exhibition is open to visitors until April 21, 2024, and admission is free of charge.
‘The Form of a Building Plays a Supportive Role; the Main Thing is Its Content’
Environmental design shapes the reality around us. It is the appearance of spaces, buildings, and objects that surround us. What is happening in this field today? What awaits us in the future? And how do we prepare for it? The HSE News Service discussed these and many other topics with Boris Bernaskoni, Head of Environmental Design Studies at the HSE Art and Design School.
Still the Best: HSE Art and Design School at the World Brand Design Society
HSE Art and Design students, graduates, and curators have been participating in the World Brand Design Society international competition for several years. The winter of 2023/24 was no exception—several projects won in various categories.
Second Season of ‘Parajanov—100’ Contest Launched at HSE Art and Design School
As part of a continuing exploration of the national cultural context, the HSE University Art and Design School and the Russian-Armenian (Slavonic) University, in collaboration with the Sergei Parajanov Museum and the Artists' Union of Armenia, have announced the second open international online contest for collage in animation dedicated to the centenary of Sergei Parajanov’s birth.
HSE Art and Design School Opens First University Concept Store
In December, HSE University launched its first concept store—the HSE ART AND DESIGN STORE (part of the HSE Art and Design School). The new space offers ample opportunities for the successful implementation of design projects and features young and promising brands from students, graduates, and teachers of the HSE University Art and Design School.
Season Six of HSE CREATIVE OPEN Competition Begins
Beginner-level specialists and students, as well as graduates of any university, regardless of geographical location, are invited to participate. Works can be submitted in the categories of Identity, Object Design, Illustration and Comics, Game Visuals, and Sound until January 21, 2024. Launched by the HSE Art and Design School in 2022, the competition collected more than 1,500 works in its first year. Its goal is to present a unified platform to host original ideas and spectacular projects in all areas of design, contemporary art, and fashion, as well as to draw the attention of the creative community to the development of professions in the industry.
HSE Design Lab Receives Diploma from Union of Moscow Architects
The HSE Design Lab was named one of the winners in the Best Interior Solution project category of the Union of Moscow Architects for its project to renovate the interiors of the HSE University building on Maly Tryokhsvyatitelsky Pereulok. The awards were presented at the BUILD SCHOOL exhibition in Moscow, which ended on November 2.
HSE Design Lab Develops New Navigation System for Ice Arena
In early October, the HSE Design Lab presented a new project at the HSE Art and Design School. A team of teachers and students has developed a navigation system for the G-Drive sports arena in Omsk. The ice stadium, which is home to the Omsk hockey club Avangard, opened in 2022 and seats 12,000 spectators.
‘In Search of the Key to the Past’: Students of HSE Art and Design School in Nizhny Novgorod Develop Collection of Souvenirs
The HSE Art and Design School in Nizhny Novgorod, together with the ‘Protected Quarters’ project to revive Nizhny Novgorod’s historical territories, have carried out the ‘Timeless’ creative project, which included a design laboratory and an educational programme. As a result of the creative workshop, students made concepts for souvenir products based on the local identity.
Role of Street Art in Urban Environment Discussed at HSE CREATIVE HUB
On July 22, the HSE CREATIVE HUB space hosted the ‘AGREED’ street art festival. This is the first collaboration between HSE Art and Design School students and the CHAIN community. The event participants learned how street art changes the urban environment and also created their own artifacts in the form of special stickers and stencils.