May, 14 — Regular Seminar

Topic: "Basic Human Values in Russia: Comparison of Web and F2F Surveys"
Speaker: Viyaleta Korsunava, CSWR senior research fellow

Centre for Comparative Research on Social Well-Being announces the next regular seminar, which will be held as a zoom session on May, 14th, at 03:30 p.m. CET (04:30 p.m. Moscow time, GMT+3). Viyaleta Korsunava, CSWR senior research fellow, will deliver a report "Basic Human Values in Russia: Comparison of Web and F2F Surveys".

To participate, please, register via the link.

Abstract

Basic human values, as defined by Schwartz, are widely regarded as fundamental drivers of attitudes and behavior across cultural contexts. They have demonstrated theoretical and empirical relevance to various research domains. Given the construct’s popularity, it is important to understand its validity and reliability. Concurrently, recent decades have seen a surge in the use of online data collection. While online surveys offer numerous advantages over face-to-face (F2F) methods, concerns persist regarding mode effects, coverage bias, inattentive responses, and the comparability of non-probability samples. Existing evidence suggests measurement invariance of value structures across modes, yet online surveys tend to produce diverging estimates. At the same time, research on nomological networks and temporal changes remains limited. This study compares the prevalence of basic human values and their demographic associations across online and F2F surveys: the European Social Survey (Rounds 9–11, 2018–2024, CAPI F2F, probability sample) and two online opt-in panel surveys (one from 2018, and the “Values in Crisis” project, 2020–2024, quota-based). The results demonstrate measurement invariance and adequate reliability across surveys. Mean scores for openness to change and conservation values show no particular differences; however, online surveys show consistently higher universalism but lower benevolence and achievement compared to F2F. Critically, associations with demographic variables diverge: age and education sometimes produce opposite effects, and regional patterns differ among the surveys. Overall, online opt-in surveys may provide relatively reliable estimates of the central tendency of basic human values but warrant caution when interpreting nomological networks.

Everyone interested is invited!

Working language is English.