
'Now Any Humanities Specialist Is Somewhat of a Designer'
The world is digitising. This is not a simple process for the media, as ‘ordinary’ reality and digital reality are two different worlds, themselves separate from a magazine. Trifon Bebutov, Esquire Russia’s Digital Editorial Director and a graduate of HSE’s continuing education programme in graphic design, met with Success Builder to talk about what responsibilities his job entails, what exactly ‘paper aesthetics’ means, and how bad packaging can kill amazing content.