In Soviet times, relocation to northern monocities was seen as an attractive option, with high pay and good perks, along with a well-developed infrastructure, perceived as offsetting the harsh climate. The situation is different today, with some cities on the verge of vanishing into extinction. A prominent and rather striking example of this process is Vorkuta in the Komi Republic. A team of researchers from the HSE and Politecnico di Milano, having examined the progressive shrinkage of this once booming monocity, concluded that the case of Vorkuta could suggest effective approaches to managing urban depopulation in the Russian Arctic.
Yana Osman, a graduate of the bachelor’s degree programme in Journalism and the master’s degree programme in Management, now teaches at HSE University and works as a communications consultant at PR Inc. In this interview with Success Builder, Ms Osman explains how to find your superpower, why journalists make great PR agents who know how to get their materials published without paying a dime, and why you need to allow yourself everything in order to succeed in your profession.