Happiness and harmony are the two mantras of most commercials. "Buy this stuff, and it'll make you happier," they promise. Yet they do not always succeed in increasing sales. One of the reasons may be that advertisers and their audiences have different views on happiness. While the former tend to reduce happiness to hedonism, pleasure-seeking and satisfying one’s desires here and now, the latter often refuse to limit happiness to simple enjoyment.
HSE has been ranked one of the top 15 universities by research performance in 8 subject areas, compiled by the Expert Analytical Centre in 2016. HSE took the first place in three subjects: Economics, Social Sciences and Humanities.