Waste sorting is recognized as the most effective way to deal with the world’s waste problem. Yet nearly 70% of Russians neither sort their garbage nor intend to. But this is no reason to underestimate the population: 86% of Russians have adopted at least one of the habits outlined below to reduce household waste. Marina Shabanova studied the forms, motives, and potential of these practices. The results of the study will be presented at the 20th Annual April Conference at HSE.