Marketers often make ads bright and catchy. However, scientists from HSE University have found out that banner advertising on websites should be neutral in order to influence users more effectively. The results of the study have been published in the Frontiers in Psychology journal.
Researchers from the HSE International Laboratory of Intangible-driven Economy have developed a model for optimising contest prizes for winners and more. The study uses eSports statistics to offer insights into the optimal reward structure for team competitions in a variety of spheres, including corporate and patent battles. The findings from this study have been published in the Journal of Economic Behavior & Organization.