
HSE University Researchers Propose Algorithm to Determine Preferences of Smartphone Users
Mathematicians from HSE University in Nizhny Novgorod have developed a new way to predict the preferences of mobile device users. The method, which is 2–12% more accurate than known analogues, is based on simultaneous recognition of objects, faces and scenes in a smartphone’s photo gallery and on a remote server. The algorithm can be used to personalise services and offer recommendations tailored to a particular person. The article was published in the Pattern Recognition journal.