‘Retail Combines Everything I Love and Continue Doing’
Maria Zolotkova, holder of a bachelor’s degree from ICEF, believes that an education in economics provides the foundation needed to manage brands on the market and be a truly effective marketing professional. She currently works as the Vice President for Brand Development at Azbuka Vkusa. In this interview with Success Builder, she explains why FMCG is the best marketing school, what a brand manager does and how to go from being a customer to one of the directors of your favourite store.