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Regular version of the site

HSE Student Designs Packaging for Toothpaste

Packaging of the World, a popular online resource for designers and marketing professions, has published a packaging design for Smilex12+ toothpaste developed by Anna Kosheleva, a third year student at HSE’s Art and Design School. Her work was overseen by Alexandra Kuznetsova, the school’s Academic Supervisor of Bachelor's programme in Design.

 ‘A bright, bold and free-wheeling character was developed for each toothpaste flavour,’ says Anna Kosheleva, noting: ‘the image invokes the work of American artist Jean-Michel Basquiat, since the attitude of most teenagers (for whom this project has been developed) is that of protest and asserting one’s autonomy and independence. At the same time, the packaging is quite informative as it includes pictographs and diagrams of teeth and lettering with information about the toothpaste’s ingredients, which is also important for parents. The idea has been presented to SPLAT and its realization now hinges on their decision.’

Since 2008, Packaging of the World has been publishing the most interesting and creative design solutions from all around the world. It features the work of both major design agencies and talented students from various countries.  Another project of Anna Kosheleva’s was shown on the website earlier this year – her packaging design for the 20° gourmet cacao brand. This project was also positively reviewed by The Dieline online resource. 

See also:

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