HSE Student Designs Packaging for Toothpaste
Packaging of the World, a popular online resource for designers and marketing professions, has published a packaging design for Smilex12+ toothpaste developed by Anna Kosheleva, a third year student at HSE’s Art and Design School. Her work was overseen by Alexandra Kuznetsova, the school’s Academic Supervisor of Bachelor's programme in Design.
‘A bright, bold and free-wheeling character was developed for each toothpaste flavour,’ says Anna Kosheleva, noting: ‘the image invokes the work of American artist Jean-Michel Basquiat, since the attitude of most teenagers (for whom this project has been developed) is that of protest and asserting one’s autonomy and independence. At the same time, the packaging is quite informative as it includes pictographs and diagrams of teeth and lettering with information about the toothpaste’s ingredients, which is also important for parents. The idea has been presented to SPLAT and its realization now hinges on their decision.’
Since 2008, Packaging of the World has been publishing the most interesting and creative design solutions from all around the world. It features the work of both major design agencies and talented students from various countries. Another project of Anna Kosheleva’s was shown on the website earlier this year – her packaging design for the 20° gourmet cacao brand. This project was also positively reviewed by The Dieline online resource.
An animated video for the song ‘Time for Resentment’ by Mumiy Troll has been posted on the band’s official website. Athena Zhurba, 3rd-year Animation and Illustration student and author of the concept, directed this video.
In the late 1950s, Soviet designers created something unprecedented in the Soviet Union — lightweight, modular furniture for the entire apartment. However, their progressive take on interior design clashed with reality. The system trumped common sense, with the result that the best entries in the first national competition for furniture designers remained little more than good intentions. HSE University Art and Design School instructor Artyom Dezhurko studied the history of the competition.
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This year’s Big Animation Festival featured a number of films by HSE Art and Design School students and curators. Out of 1,501 applications received from 89 countries, the Festival jury selected 95 films to participate in the Russian competition and 90 for the foreign one. Twelve works by students of the Bachelor’s Programme ‘Animation and Illustration’, as well as six animated films by curators of HSE University Art and Design School made it into the competition. HSE News Service spoke with some of the participants about making video clips for popular musical groups, inspiration, and the importance of festivals.
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The event, sponsored by the Cumulus Association, a global association of art and design universities, will take place online from October 28-30. It will be organized by three Russian universities: HSE University, St. Petersburg State University, and Peter the Great St. Petersburg Polytechnic University. The conference will focus on today’s most pressing issues in the field of design.
The NOW exhibition, featuring works by alumni of the Design and Contemporary Art profile, will continue its run at the HSE ART GALLERY for one more weekend before it ends on October 11. HSE News Service spoke with the featured artists about how they answered the question ‘Who are we right now?’ and what they would like to convey to viewers with their work.
The gallery is celebrating its return from working from home to regular offline life with the recently opened exhibition ‘NOW’. This exhibition displays graduation projects by nine graduates of the programme in Design and Contemporary Art.
Cult Film Characters and a Bicycle Projector: How HSE Art and Design School Alumnae Created Video Clips for Moskino
Animation artists Katya Mikheeva, Yulia Kulikova, and Ekaterina Zhuzhleva (Design, ‘20) created animated video clips outlining cinema patron rules for Moskino, an organization that manages 14 cinemas in Moscow. Yulia Kulikova and Katya Mikheeva spoke with the HSE News Service spoke about their artistic choices and what drew them to animation.