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Management Students Win L'Oreal Brandstorm Tech Challenge National Selection

Management Students Win L'Oreal Brandstorm Tech Challenge National Selection

The HSE Perm student team has won the national round of the L'Oreal Brandstorm Tech Challenge, becoming the best in Russia. The national selection round in this case competition was held in Moscow, and the 9 best Russian teams competed for the national title.

The winning HSE team will now go on to take part in the East European regional selection event. The winners of the regional round will go on to the finals in Paris.

The HSE team includes three 4th-year Management students — Victoria Malukhina, Konstantin Gruzdis, and Anastasia Maksimova. Victoria Malukhina shared her impressions of the event.

‘We decided to take part in the competition as we are keen to go on to work in an international company. We would like to take up an internship at an international company and saw the announcement about the competition. Before choosing different tracks all three of us studied in one group, so the team formed naturally.’

‘The main difficulty was to start solving the case presented: the company provided a lot of information about marketing, research and other things. We needed to understand what the company wants, and determine main directions of development. HSE teaches us to stick to deadlines and to be open-minded, which is important. As for preparation for the next competition, teams are not allowed to finalize the project before the regional finals, so we are now focused on our theses’.

L'Oréal Brandstorm is an international case-based contest for students in marketing and technical sciences that gives them the opportunity to work with L'Oréal’s internationally respected experts and top managers.

95,000 students from 58 countries have taken part in the event over the past 25 years. Every year 15,000 students participate in the competition and make their contribution to improving the company brand.

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