• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
2020, January
1We2Th3Fr4Sa5Su6Mo7Tu8We9Th10Fr11Sa12Su13Mo14Tu15We16Th17Fr18Sa19Su20Mo21Tu22We23Th24Fr25Sa26Su27Mo28Tu29We30Th31Fr
2020, February
1Sa2Su3Mo4Tu5We6Th7Fr8Sa9Su10Mo11Tu12We13Th14Fr15Sa16Su17Mo18Tu19We20Th21Fr22Sa23Su24Mo25Tu26We27Th28Fr29Sa
2020, March
1Su2Mo3Tu4We5Th6Fr7Sa8Su9Mo10Tu11We12Th13Fr14Sa15Su16Mo17Tu18We19Th20Fr21Sa22Su23Mo24Tu25We26Th27Fr28Sa29Su30Mo31Tu
2020, May
1Fr2Sa3Su4Mo5Tu6We7Th8Fr9Sa10Su11Mo12Tu13We14Th15Fr16Sa17Su18Mo19Tu20We21Th22Fr23Sa24Su25Mo26Tu27We28Th29Fr30Sa31Su
2020, August
1Sa2Su3Mo4Tu5We6Th7Fr8Sa9Su10Mo11Tu12We13Th14Fr15Sa16Su17Mo18Tu19We20Th21Fr22Sa23Su24Mo25Tu26We27Th28Fr29Sa30Su31Mo
2020, November
1Su2Mo3Tu4We5Th6Fr7Sa8Su9Mo10Tu11We12Th13Fr14Sa15Su16Mo17Tu18We19Th20Fr21Sa22Su23Mo24Tu25We26Th27Fr28Sa29Su30Mo
2020, December
1Tu2We3Th4Fr

Marketing Experts Will Be Without Work if They Do Not Learn New Technologies

By 2025, a significant number of marketing experts will lose their jobs to computer programmes that can perform their jobs for them. But those who learn to work with big data and use neurosemantic and social techonology will be able to survive, says Tatyana Komissarova, Dean of HSE’s Higher School of Marketing and Business Development.

Instagram Micro-celebrities: What Factors Contribute to Online Endorser Credibility and Influence Consumer Behaviour?

Physical attractiveness, high-quality photos, interesting content, engagement with the audience, and subject competence are the key contributing factors to Instagram micro-celebrities' success, according to a study which examines the influence of online celebrity endorsers on consumer purchase intentions.

Imitation Drives Innovation

Creating totally new and exclusive products, business models and technology solutions is not always necessary in today's innovative economy; it is often sufficient to use the knowledge and inventions already available worldwide, according to professor  Mikhail Shushkin and associate professor  Sergey Alexandrovskiy, researchers at the Department of Marketing, Faculty of Management, HSE Branch in Nizhny Novgorod.

Number of Foreign Professors at HSE Perm Increases

In the new academic year, Aron Spencer (PhD in Management) and Sara Busse Spencer (PhD in Sociology) will teach several courses for Management undergraduates and for students taking the Masters in Marketing. The university has signed international academic contracts with them.

Joint Symposium Seeks to Build Bridges between Russian and Asian Marketing and Management

As part of the XVI April International Academic Conference, HSE hosted a joint symposium of the Global Alliance of Marketing & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in Global Marketing & Management’, the event aimed to promote academic cooperation between scholars working in the fields of marketing and management in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung (Sogang University) co-chaired this joint symposium. The Center for Sustainable Culture & Service of Yonsei University and Korea Economy & Management Development Institute were partners.

‘During a Crisis or Economic Downturn, Marketing Becomes More Important’

Professor Wesley J. Johnston from Georgia State University, College of Business is a keynote speaker at the April Conference seminar Contemporary Management Research in Emerging Markets. He is a Member of the HSE Council and has been collaborating on projects since 2011 with Olga Tretyak, Academic Supervisor at the Faculty of Management Research and Study Group for Russian Marketing Studies 'Modern Marketing Practices'. During a break at the conference Professor Johnston talked to HSE English News service about the benefits for PhD students of participating in conferences, about the functions of marketing and marketing in Russia and about his fruitful cooperation with HSE.

Strategies of Marketing

From November 6th – 26th the HSE Faculty of Management again welcomed Wesley Johnston, Professor at Georgia State University (USA) who this time came to Moscow funded by the Fulbright Senior Specialist programme. What did he and his colleague Olga Tretyak, Head of the HSE Department of Strategic Marketing, manage to achieve during this time?