Factors which determine consumer preferences for certain brands are not limited just to income, age and social status; other important considerations are the brand's ‘personality’ and whether it fits with that of the consumer, according to Natalia Antonova, Associate Professor of the Department of Organizational Psychology and Head of the Psychology of Consumer Behavior Research and Study Group, and Veronika Morozova, member of the Group.
Monday, October 14
ANR-Lab Open Seminar 'What SNA Is All about: The Most Important Works in the Field of Social Network Analysis'
Tuesday, October 15
Seminar on 'Economic Growth with Worker Cooperatives'