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of Russian men born in the 1960s or earlier consume vodka. For the younger generations, the popularity of this type of alcohol has fallen significantly.

Among those born in the 1970s, 48% prefer vodka. The generations born in the 1980s and 1990s have even fewer vodka fans – 32% and 19%, respectively. On the contrary, the share of beer consumers has increased. Whereas for people born in the 1960s and 1970s it is 20% and 36%, respectively, for the generations of the 1980s and 1990s, it is 56% and 68%, respectively.

These data are presented in a study by HSE Professor Evgeny Yakovlev and Professor Lorenz Kueng of Northwestern University (Evanston, Illinois, USA).

See also:

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