Consumers Pick Brands Similar to Themselves
Factors which determine consumer preferences for certain brands are not limited just to income, age and social status; other important considerations are the brand's ‘personality’ and whether it fits with that of the consumer, according to Natalia Antonova, Associate Professor of the Department of Organizational Psychology and Head of the Psychology of Consumer Behavior Research and Study Group, and Veronika Morozova, member of the Group.
‘HSE Gave Me a Chance to Meet New People and Explore a New Part of the World’
Joseph MacInnes has been Assistant Professor at HSE School of Psychology since 2013. He teaches both undergraduate and graduate students of HSE Faculty of Social Sciences. In February he conducted an extended workshop on eyetracking for students of Master’s programme Cognitive Sciences and Technologies: from Neuron to Cognition. Professor MacInnes has talked to HSE News Service about his work at HSE, the nature of his research and shared his recommendations for international students on better adapting to Russian culture.
Interest in Higher Education as Russia's Competitive Advantage
On March 3, 2016, HSE Rector Yaroslav Kuzminov gave a talk about possible future scenarios for Russia's higher education at the All-Russian Research Centre for Aviation Materials (VIAM) as part of the Syncletos at VIAM series of meetings with prominent guest speakers such as academics, government officials and politicians.
Looking Beyond the Usual Periodization of Soviet History
Alan Barenberg, Associate Professor in the Department of History at Texas Tech University, recently gave a presentation entitled ‘From the Margins to the Home Front: Vorkuta at War’ at a seminar held by the HSE International Center for the History and Sociology of World War II and Its Consequences. In his presentation, he sought to provide insights not only about the role of forced labor in the USSR during the Second World War, but also regarding the relationship between the Gulag and Soviet society more broadly.
Single People Get Less Happy as They Age
While being single or married does not usually make much difference in terms of life satisfaction for younger people, single individuals tend to feel less happy as they age, particularly at certain moments of their lives, and most single people experience a peak of unhappiness once they retire, according to Anna Shirokanova, Senior Research Fellow of the HSE Laboratory for Comparative Social Research in St. Petersburg.
Migrants Give More Births Than Locals
Women who have moved to another part of the country tend to have higher fertility than those who stay in the same community all their lives. Relocation often improves a woman's life circumstances and broadens her choice of marriage partner, thus supporting her reproductive intentions, according to Svetlana Biryukova, Senior Research Fellow of the HSE Center for Studies of Income and Living Standards, and Alla Tyndik, Leading Research Fellow at the RANEPA.
Financial Analysts Seek Forecasting Accuracy
Investment banks tend to give fairly accurate advice to stock market participants – particularly when it comes to stock in industries such as metallurgy, mechanical engineering, transport and construction, according to the paper 'Analysis of Conflicts and Determinants of Accuracy of Forecasts in Russian Financial Analysts’ Recommendations', authored by a group of researchers of the HSE Faculty of Economic Sciences.
The Future of Research, Usable Pasts and the Social Research Possibilities of Gaming
The International Student Research Forum in early February at HSE in St. Petersburg brought together over 300 participants from eight countries.
HSE Joins Group of Global Centres for International Higher Education Studies
In January 2016, six university research centres representing countries in North America, South America, Europe, Asia, and Africa came together to form an international consortium whose main objective is to develop a strategy for carrying out comparative higher education research in various regions around the world.
28%
of top managers at large and medium-sized Russian industrial companies expect their companies’ production to grow by late spring 2016. This is one of the best forecasts in the last two years.