• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

‘I Wanted to Remind Everyone That We’re All Kids, And That’s Nothing to Be Afraid of’

Daniil Kostyshin, a fourth-year student of the ‘Fashion Design’ track in the HSE Art and Design School at HSE University, presented a collection of his own design at Mercedes-Benz Fashion Week Russia. His collection, ‘21’, was inspired by old family photos of his childhood during the early 2000s.

Puffer jackets, coloured overalls, striped suits, cozy pajamas and rocket appliqués — Daniil’s ensembles evoked the bright colours and memories of childhood. The majority of the looks resembled old photographs that served to immerse the viewer in childhood memories. ‘With this collection, I wanted to remind everyone that we’re all kids, and that’s nothing to be afraid of,’ says Kostyshin.

There’s not enough childish naivety, sincerity, kindness, and simplicity in the real world

A family album with touching photos of a smudged-faced boy helped Daniel create a real show, which did not go unnoticed by the professional designers, critics, and journalists present at the event. While Kostyshin’s models walked the catwalk at the show, those same family photos were projected on a large screen overhead.

The UK Daily Mailpublished a piece about the promising young designer, and he was also featured in an article about Mercedes-Benz Fashion Week Russia in Forbes.com.

This was Daniil Kostyshin’s first time appearing as an independent designer at such a large-scale fashion world event. Prior to Mercedes-Benz Fashion Week Russia, his portfolio included shows at the HSE Art and Design School, HSE Day, Futurum Moscow-2018 at the Moscow Museum, as well as collaborative shows organized with classmates for Mercedez-Benz Fashion Week Russia. For his show at Moscow Fashion Week, organizers awarded the novice fashion designer a grant to cover the event costs. Kostyshin spent a month sewing, filming, casting models, compiling music, and montaging the video in preparation for the event.

Many of Daniel’s friends came to the show. ‘My classmates not only gave me their support, but helped put on this show. I am from St. Petersburg, so not all my family and friends could come, but they watched it online. After the show, I was overwhelmed by calls and messages! It’s really great to see my work getting so much attention.’

But his main source of support, according to the young designer, has always been and remains his mother. It was she who sewed Daniil and his older brother’s clothes. And when she realized how keen her younger boy was on designing, she encouraged him to design ensembles himself, which she then sewed based on his sketches.

When my mom saw the show in its final form, there were a lot of emotions: goose bumps, tears, joy, and smiles

Daniel named the collection ‘21’ as a reference to the age he turned on the eve of the show. ‘I wanted to delve into my childhood while showing my coming-of-age as a designer at the same time—how my vision has changed, and the kinds of new tools I’ve come to employ,’ says the HSE student who is currently working on his final collection project for the HSE Art and Design School.

Daniil’s ‘21’ collection was both cutting-edge and light and playful. For me, Daniil is a telling example of how talent is only part of success—you need to constantly be working, developing, and improving. I am very interested to see what his capstone collection will be like. By the way, a couple of Daniil’s classmates, Inna Golubeva and Lisa Pichugina, will also be presenting collections at a major fashion event – the Fashion Futurum show in St. Petersburg. Generally, all students of our ‘Fashion Design’ track get the opportunity to participate in shows—as part of our curriculum, students design their own collections in their third year for our own Fashion Week, which is very much like a real event. They design everything themselves, from the concept to the show itself.’

Bakhtier Kavrakov
Visiting Scholar, HSE Art and Design School, HSE University

See also:

Exhibition by HSE Art and Design School Students Now Open at Fabrika Centre

The Fabrika Centre for Creative Industries is hosting a graduation exhibition by bachelor’s students of Contemporary Art at the HSE Art and Design School. In the exhibition titled ‘Freedom of Absurdity’, the early-career artists present their interpretations of melancholy. The exhibition is open to visitors until April 21, 2024, and admission is free of charge.

‘The Form of a Building Plays a Supportive Role; the Main Thing is Its Content’

Environmental design shapes the reality around us. It is the appearance of spaces, buildings, and objects that surround us. What is happening in this field today? What awaits us in the future? And how do we prepare for it? The HSE News Service discussed these and many other topics with Boris Bernaskoni, Head of Environmental Design Studies at the HSE Art and Design School.

Still the Best: HSE Art and Design School at the World Brand Design Society

HSE Art and Design students, graduates, and curators have been participating in the World Brand Design Society international competition for several years. The winter of 2023/24 was no exception—several projects won in various categories.

Second Season of ‘Parajanov—100’ Contest Launched at HSE Art and Design School

As part of a continuing exploration of the national cultural context, the HSE University Art and Design School and the Russian-Armenian (Slavonic) University, in collaboration with the Sergei Parajanov Museum and the Artists' Union of Armenia, have announced the second open international online contest for collage in animation dedicated to the centenary of Sergei Parajanov’s birth.

HSE Art and Design School Opens First University Concept Store

In December, HSE University launched its first concept store—the HSE ART AND DESIGN STORE (part of the HSE Art and Design School). The new space offers ample opportunities for the successful implementation of design projects and features young and promising brands from students, graduates, and teachers of the HSE University Art and Design School.

Season Six of HSE CREATIVE OPEN Competition Begins

Beginner-level specialists and students, as well as graduates of any university, regardless of geographical location, are invited to participate. Works can be submitted in the categories of Identity, Object Design, Illustration and Comics, Game Visuals, and Sound until January 21, 2024. Launched by the HSE Art and Design School in 2022, the competition collected more than 1,500 works in its first year. Its goal is to present a unified platform to host original ideas and spectacular projects in all areas of design, contemporary art, and fashion, as well as to draw the attention of the creative community to the development of professions in the industry.

Fashion for Strong Women: Emancifashion Exhibition Takes Place at HSE University

In early November, the Emancifashion exhibition, dedicated to the representation of women in art and fashion, took place at HSE University in Maly Trekhsvyatitelsky Pereulok. The event, organised by first-year students from the HSE Media Communications programme, featured works created by students from the Fashion Design programme of the HSE Art and Design School.

HSE Design Lab Receives Diploma from Union of Moscow Architects

The HSE Design Lab was named one of the winners in the Best Interior Solution project category of the Union of Moscow Architects for its project to renovate the interiors of the HSE University building on Maly Tryokhsvyatitelsky Pereulok. The awards were presented at the BUILD SCHOOL exhibition in Moscow, which ended on November 2.

HSE Design Lab Develops New Navigation System for Ice Arena

In early October, the HSE Design Lab presented a new project at the HSE Art and Design School. A team of teachers and students has developed a navigation system for the G-Drive sports arena in Omsk. The ice stadium, which is home to the Omsk hockey club Avangard, opened in 2022 and seats 12,000 spectators.

‘In Search of the Key to the Past’: Students of HSE Art and Design School in Nizhny Novgorod Develop Collection of Souvenirs

The HSE Art and Design School in Nizhny Novgorod, together with the ‘Protected Quarters’ project to revive Nizhny Novgorod’s historical territories, have carried out the ‘Timeless’ creative project, which included a design laboratory and an educational programme. As a result of the creative workshop, students made concepts for souvenir products based on the local identity.