New Design Festival ‘Sreda’ 2022: HSE Art and Design School Again Named Educational Institution of the Year
The jury of the New Design Festival ‘Sreda’ 2022 have announced their winners. Projects by students, graduates and curators of the HSE Art and Design School have won prizes and received special awards, while the School was selected as the educational institution of the year for the second year in a row. Evgeny Kashirin, lecturer at the HSE Art and Design School, was named tutor of the year.
Gold Award
Timofey Kirin
‘Chocolate Bar’ chocolate festival
‘Concepts’ category
Timofey developed the identity for the concept of the ‘Chocolate Bar’ festival—the first major festival of this kind in Russia, which could be held in Moscow. In addition to tastings and masterclasses from the world's most famous chocolatiers, festival guests would be able to see chocolate sculptures, chocolate paintings and even chocolate clothes.
Silver Awards
Anastasia Falkovskaya
The Shade
‘Concepts’ category
Shade SPF cream is designed to protect the skin from UVA and UVB. There are three products in the range, differing in how much they block the sun — the greater the protection, the smaller the shadow falling from the letters.
Sofia Vychuzhanina
Wet Head
‘Concepts’ category
The idea for Wet Head shampoo is based on the image of rain. Rain, especially a downpour or thunderstorm, combines intense cleansing moisture and refreshing, nourishing energy in a bottle.
Polina Sergeeva
Kabuki Flour
‘Concepts’ category
The design concept is based on ancient traditions from Asia. The flour is named in honor of the famous Kabuki theatre, where a thick layer of flour was used as makeup. And the logo takes its shape from the traditional forehead mark in makeup.
Bronze Awards
Evgenia Kudrinskaya
Capsule collection ‘Earthlings’
'Design of Souvenir Products’ Category
This collection of clothes is dedicated to the 60th anniversary of the flight of the first man into space and the history of Soviet cosmonautics, highlighting the main events from the era of space exploration.
Zhenya Zhuk
Junk Food Fest
‘Concepts’ category
Junk food fest is a true holiday for those of us who like to eat something spicy, salty and convenient, where there is a lot of ketchup, mustard or mayonnaise, either separately or all together.
Alina Lomaeva
Identity for the glass festival
‘Concepts’ category
Alina's main task was to create an identity for the Cupboard festival which could convey the authenticity of Russian glass made without the use of distortions and caustics. A concept was born using the repetition of faceted patterns from old crystal.
Anna Kolysheva
Stockholm Toy Museum
‘Concepts’ category
The Toy Museum in Stockholm is a place where parents can spend time with their children. The museum is located in the caverns under Skeppsholmen, and there are more than 40,000 exhibits in the collection. In this museum you can visit exhibitions, go to the cafe and celebrate your child's birthday.
Polina Chestnova
Rebranding of the Museum of Hairdressing
‘Concepts’ category
The main goal of this rebranding is to increase awareness of the museum, by creating communication that will draw the attention of young people both to this place and the profession as a whole. Now the exhibition represents a museum that pays close attention to details.
Evgenia Berezhnaya
EthnoMecanica
‘Concepts’ category
Ethno Mehanika is a music festival showcasing new musicians within the sphere of world music. It presents a kaleidoscope of sounds collected in different parts of the world. The festival perfectly combines East and West, punk and folk, meditative music and rock, pagan singing and trance, Arabic motifs and electro.
Anastasia Kuprina
bite&go — snacks for dogs on the go
‘Concepts’ category
Anastasia has developed the concept of a convenient disposable packaging that you can take with you, and can also be recycled after use. The packaging can be used as a bowl for a dog and there are also snack bars for dogs.
Sofa Spiridonova
Golden eggs
‘Concepts’ category
The packaging design for high-quality ‘Golden eggs’ is based on the principle of the Matryoshka toy. The image configuration on the package reflects the number of eggs in the box.
Lecturers’ awards
Oksana Paley and Evgenia Berezhnaya (Omsky Agency)
Gold in the category ‘Holiday and Event Design and Decoration’
Cosmoscow
The 10th International Contemporary Art Fair Cosmoscow is a place where you can see the works of contemporary artists. Every year the fair announces a headliner — artist of the year, whose works are highlighted in the fair’s visual communication.
Oksana Paley (Omsky Agency)
Silver in the ‘Design of Souvenir Products’ Category
Calendar / Visual Research
The images are based on photographs of numbers found at the train station, on the platform, in compartments, on cars — wherever there is a railway and the Russian Railways brand.
Ivan Kulikov and Artem Rulev (Terminal Design Agency)
Silver in the ‘Custom Font’ category
Font for ‘Spasibo’ charity shops
‘Spasibo’ is an organization working on the principles of social entrepreneurship. It includes charity shops, a network of containers in St. Petersburg where you can donate unwanted clothes, and the Distribution Centre, where those in need can get things for free.
Artem Rulev as (Tententen Studio)
Bronze in the ‘New Identity’ category
Drinkit
In 2020, Dodo Brands launched a new startup: Drinkit. The aim was to create a new identity and prepare the brand for global scaling. Drinkit is all about delicious coffee combined with an app that helps guests to make orders, manage their coffee subscriptions, and customize drinks.
Special Awards
Leonid Slavin, supervisor of the ‘Art Direction’ master's track
Award ‘Golden Contribution’
Evgeny Kashirin. Curator of the ‘Communication Design’ track
Award ‘Tutor of the Year’
Zhenya Zhuk. Graduate of the ‘Art Direction’ master's track
Award ‘The Future of Design’
See also:
Exhibition by HSE Art and Design School Students Now Open at Fabrika Centre
The Fabrika Centre for Creative Industries is hosting a graduation exhibition by bachelor’s students of Contemporary Art at the HSE Art and Design School. In the exhibition titled ‘Freedom of Absurdity’, the early-career artists present their interpretations of melancholy. The exhibition is open to visitors until April 21, 2024, and admission is free of charge.
‘The Form of a Building Plays a Supportive Role; the Main Thing is Its Content’
Environmental design shapes the reality around us. It is the appearance of spaces, buildings, and objects that surround us. What is happening in this field today? What awaits us in the future? And how do we prepare for it? The HSE News Service discussed these and many other topics with Boris Bernaskoni, Head of Environmental Design Studies at the HSE Art and Design School.
Still the Best: HSE Art and Design School at the World Brand Design Society
HSE Art and Design students, graduates, and curators have been participating in the World Brand Design Society international competition for several years. The winter of 2023/24 was no exception—several projects won in various categories.
Second Season of ‘Parajanov—100’ Contest Launched at HSE Art and Design School
As part of a continuing exploration of the national cultural context, the HSE University Art and Design School and the Russian-Armenian (Slavonic) University, in collaboration with the Sergei Parajanov Museum and the Artists' Union of Armenia, have announced the second open international online contest for collage in animation dedicated to the centenary of Sergei Parajanov’s birth.
HSE Art and Design School Opens First University Concept Store
In December, HSE University launched its first concept store—the HSE ART AND DESIGN STORE (part of the HSE Art and Design School). The new space offers ample opportunities for the successful implementation of design projects and features young and promising brands from students, graduates, and teachers of the HSE University Art and Design School.
Season Six of HSE CREATIVE OPEN Competition Begins
Beginner-level specialists and students, as well as graduates of any university, regardless of geographical location, are invited to participate. Works can be submitted in the categories of Identity, Object Design, Illustration and Comics, Game Visuals, and Sound until January 21, 2024. Launched by the HSE Art and Design School in 2022, the competition collected more than 1,500 works in its first year. Its goal is to present a unified platform to host original ideas and spectacular projects in all areas of design, contemporary art, and fashion, as well as to draw the attention of the creative community to the development of professions in the industry.
HSE Design Lab Receives Diploma from Union of Moscow Architects
The HSE Design Lab was named one of the winners in the Best Interior Solution project category of the Union of Moscow Architects for its project to renovate the interiors of the HSE University building on Maly Tryokhsvyatitelsky Pereulok. The awards were presented at the BUILD SCHOOL exhibition in Moscow, which ended on November 2.
HSE Design Lab Develops New Navigation System for Ice Arena
In early October, the HSE Design Lab presented a new project at the HSE Art and Design School. A team of teachers and students has developed a navigation system for the G-Drive sports arena in Omsk. The ice stadium, which is home to the Omsk hockey club Avangard, opened in 2022 and seats 12,000 spectators.
‘In Search of the Key to the Past’: Students of HSE Art and Design School in Nizhny Novgorod Develop Collection of Souvenirs
The HSE Art and Design School in Nizhny Novgorod, together with the ‘Protected Quarters’ project to revive Nizhny Novgorod’s historical territories, have carried out the ‘Timeless’ creative project, which included a design laboratory and an educational programme. As a result of the creative workshop, students made concepts for souvenir products based on the local identity.
Role of Street Art in Urban Environment Discussed at HSE CREATIVE HUB
On July 22, the HSE CREATIVE HUB space hosted the ‘AGREED’ street art festival. This is the first collaboration between HSE Art and Design School students and the CHAIN community. The event participants learned how street art changes the urban environment and also created their own artifacts in the form of special stickers and stencils.