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New Design Festival ‘Sreda’ 2022: HSE Art and Design School Again Named Educational Institution of the Year

New Design Festival ‘Sreda’ 2022: HSE Art and Design School Again Named Educational Institution of the Year


The jury of the New Design Festival ‘Sreda’ 2022 have announced their winners. Projects by students, graduates and curators of the HSE Art and Design School have won prizes and received special awards, while the School was selected as the educational institution of the year for the second year in a row. Evgeny Kashirin, lecturer at the HSE Art and Design School, was named tutor of the year.

Gold Award

Timofey Kirin

‘Chocolate Bar’ chocolate festival

‘Concepts’ category

Timofey developed the identity for the concept of the ‘Chocolate Bar’ festival—the first major festival of this kind in Russia, which could be held in Moscow. In addition to tastings and masterclasses from the world's most famous chocolatiers, festival guests would be able to see chocolate sculptures, chocolate paintings and even chocolate clothes.

Silver Awards

Anastasia Falkovskaya

The Shade

‘Concepts’ category

Shade SPF cream is designed to protect the skin from UVA and UVB. There are three products in the range, differing in how much they block the sun — the greater the protection, the smaller the shadow falling from the letters.

Sofia Vychuzhanina

Wet Head

‘Concepts’ category

The idea for Wet Head shampoo is based on the image of rain. Rain, especially a downpour or thunderstorm, combines intense cleansing moisture and refreshing, nourishing energy in a bottle.

Polina Sergeeva

Kabuki Flour

‘Concepts’ category

The design concept is based on ancient traditions from Asia. The flour is named in honor of the famous Kabuki theatre, where a thick layer of flour was used as makeup. And the logo takes its shape from the traditional forehead mark in makeup.

Bronze Awards


Evgenia Kudrinskaya

Capsule collection ‘Earthlings’

'Design of Souvenir Products’ Category

This collection of clothes is dedicated to the 60th anniversary of the flight of the first man into space and the history of Soviet cosmonautics, highlighting the main events from the era of space exploration.

Zhenya Zhuk

Junk Food Fest

‘Concepts’ category

Junk food fest is a true holiday for those of us who like to eat something spicy, salty and convenient, where there is a lot of ketchup, mustard or mayonnaise, either separately or all together.

Alina Lomaeva

Identity for the glass festival

‘Concepts’ category

Alina's main task was to create an identity for the Cupboard festival which could convey the authenticity of Russian glass made without the use of distortions and caustics. A concept was born using the repetition of faceted patterns from old crystal.

Anna Kolysheva

Stockholm Toy Museum

‘Concepts’ category

The Toy Museum in Stockholm is a place where parents can spend time with their children. The museum is located in the caverns under Skeppsholmen, and there are more than 40,000 exhibits in the collection. In this museum you can visit exhibitions, go to the cafe and celebrate your child's birthday.

Polina Chestnova

Rebranding of the Museum of Hairdressing

‘Concepts’ category

The main goal of this rebranding is to increase awareness of the museum, by creating communication that will draw the attention of young people both to this place and the profession as a whole. Now the exhibition represents a museum that pays close attention to details.

Evgenia Berezhnaya


‘Concepts’ category

Ethno Mehanika is a music festival showcasing new musicians within the sphere of world music. It presents a kaleidoscope of sounds collected in different parts of the world. The festival perfectly combines East and West, punk and folk, meditative music and rock, pagan singing and trance, Arabic motifs and electro.

Anastasia Kuprina

bite&go — snacks for dogs on the go

‘Concepts’ category

Anastasia has developed the concept of a convenient disposable packaging that you can take with you, and can also be recycled after use. The packaging can be used as a bowl for a dog and there are also snack bars for dogs.

Sofa Spiridonova

Golden eggs

‘Concepts’ category

The packaging design for high-quality ‘Golden eggs’ is based on the principle of the Matryoshka toy. The image configuration on the package reflects the number of eggs in the box.

Lecturers’ awards


Oksana Paley and Evgenia Berezhnaya (Omsky Agency)

Gold in the category ‘Holiday and Event Design and Decoration’


The 10th International Contemporary Art Fair Cosmoscow is a place where you can see the works of contemporary artists. Every year the fair announces a headliner — artist of the year, whose works are highlighted in the fair’s visual communication.

Oksana Paley (Omsky Agency)

Silver in the ‘Design of Souvenir Products’ Category

Calendar / Visual Research

The images are based on photographs of numbers found at the train station, on the platform, in compartments, on cars — wherever there is a railway and the Russian Railways brand.

Ivan Kulikov and Artem Rulev (Terminal Design Agency)

Silver in the ‘Custom Font’ category

Font for ‘Spasibo’ charity shops

‘Spasibo’ is an organization working on the principles of social entrepreneurship. It includes charity shops, a network of containers in St. Petersburg where you can donate unwanted clothes, and the Distribution Centre, where those in need can get things for free.

Artem Rulev as (Tententen Studio)

Bronze in the ‘New Identity’ category


In 2020, Dodo Brands launched a new startup: Drinkit. The aim was to create a new identity and prepare the brand for global scaling. Drinkit is all about delicious coffee combined with an app that helps guests to make orders, manage their coffee subscriptions, and customize drinks.

Special Awards


Leonid Slavin, supervisor of the ‘Art Direction’ master's track

Award ‘Golden Contribution’

Evgeny Kashirin. Curator of the ‘Communication Design’ track

Award ‘Tutor of the Year’

Zhenya Zhuk. Graduate of the ‘Art Direction’ master's track

Award ‘The Future of Design’

See also:

HSE Design Lab Receives Diploma from Union of Moscow Architects

The HSE Design Lab was named one of the winners in the Best Interior Solution project category of the Union of Moscow Architects for its project to renovate the interiors of the HSE University building on Maly Tryokhsvyatitelsky Pereulok. The awards were presented at the BUILD SCHOOL exhibition in Moscow, which ended on November 2.

HSE Design Lab Develops New Navigation System for Ice Arena

In early October, the HSE Design Lab presented a new project at the HSE Art and Design School. A team of teachers and students has developed a navigation system for the G-Drive sports arena in Omsk. The ice stadium, which is home to the Omsk hockey club Avangard, opened in 2022 and seats 12,000 spectators.

‘In Search of the Key to the Past’: Students of HSE Art and Design School in Nizhny Novgorod Develop Collection of Souvenirs

The HSE Art and Design School in Nizhny Novgorod, together with the ‘Protected Quarters’ project to revive Nizhny Novgorod’s historical territories, have carried out the ‘Timeless’ creative project, which included a design laboratory and an educational programme. As a result of the creative workshop, students made concepts for souvenir products based on the local identity.

Role of Street Art in Urban Environment Discussed at HSE CREATIVE HUB

On July 22, the HSE CREATIVE HUB space hosted the ‘AGREED’ street art festival. This is the first collaboration between HSE Art and Design School students and the CHAIN ​​community. The event participants learned how street art changes the urban environment and also created their own artifacts in the form of special stickers and stencils.

‘We Live in a World Where Technology and Interaction with It Are an Integral Part of Everyday Life’

In early July, HSE ART GALLERY hosted the grand opening of the ‘Telling Stories. Big Data’ exhibition. The first part of this project has been exhibited at the Moscow Museum of Modern Art since the end of June. The exhibition will be open at both venues until August 13th.

HSE Art and Design School End-of-Year Exhibition Opens at MMOMA

At the end of each academic year, students of the HSE Art and Design School present an exhibition of their works. On June 30, the opening ceremony of this year’s exhibition, titled ‘Telling Stories. Big Data’, took place at the Moscow Museum of Modern Art (MMOMA). The exhibition unites students, graduates, and teachers of the HSE University Art and Design School and the Faculty of Creative Industries.

‘Screen Arts. Roll Call’ Exhibition of the HSE Art and Design School Opens in Kaliningrad

The ‘Screen Arts. Roll Call’ cultural and educational project of the HSE Art and Design School will be exhibited at the Baltic branch of the Pushkin State Museum of Fine Arts in Kaliningrad until July 16, 2023. The project is a continuation of an HSE ART GALLERY exhibition held in September 2022. The exhibition presents a dialogue between three generations: pioneers of video art in Russia, young classicists, and students of the HSE Art and Design School who are uncovering new possibilities in screen arts.

Third Season of HSE CREATIVE OPEN Comes to an End

On April 4, the HSE Art and Design School hosted an award ceremony for the winners and runners-up of the third season of the HSE CREATIVE OPEN international online competition. This season’s categories included Identity, Object Design, Music Release, Advertising Concept, Illustration, and Game Space.

Art and Design School Announces ‘Parajanov—100: Collage / Poster’ Contest

The HSE University Art and Design School and the Russian-Armenian (Slavonic) University, in collaboration with the Sergei Parajanov Museum and the Artists' Union of Armenia, have announced an open contest dedicated to the centenary of Sergei Parajanov’s birth. The contest starts on March 7.

‘We Support Young Brands and Make Them Visible’

On March 7, the HSE Art Gallery hosted the opening of ‘Design Futures: Synesthesia’, an exhibition featuring works by students of product and jewellery design at the HSE Art and Design School. The event runs from March 9–May 7.