Business is fashionable, but how do you know what your calling is? The ‘chocolate baron’ from the International College of Economics and Finance (ICEF), Oleg Guskov, told 'Success Builder' how to build a business around sweets, whether a luxurious lifestyle can motivate you to open your business, whether it’s possible to recoup investments in just a month, and why you should lure in workers from women’s magazines.
On April 24, Former U.S. Ambassador to Russia (2008-2012) John Beyrle gave a lecture at the Higher School of Economics on American and Soviet cooperation in the Second World War. The lecture also commemorated the 70th anniversary of Elbe Day, when Soviet and American troops met at the River Elbe on April 25, 1945.
You don’t have to invent a new business model, but can simply take one and use it on an existing market with a smaller project that will work for the benefit of the Russian economy. This is what HSE alumnus Pavel Mokrushin, the owner of the café chain Brusnika (Lingonberry), did. He tells Success Builder why he studied at HSE after Moscow State, as well as how what he does is better than the warm chair of a clerk and how the small café is able to survive among the 66 restaurants on Maroseyka Street.
On April 24, HSE will host a talk by John Beyrle, U.S. Ambassador to the Russian Federation 2008-2012 marking the 70th anniversary of the meeting of the Allied Armies at the Elbe, and U.S./Soviet cooperation during the Second World War. For John Beyrle, the Second World War is a very personal story.
On April 15, the finale of the student project 'Battle of the Businesses', a sort of educational platform for young businessmen, will take place. Over the course of six weeks, participants have been creating their own businesses under the supervision of accomplished entrepreneurs, and they saw their projects go from the idea stage to realization and profit.
If you can explain why your project will be a success, investments in your business are guaranteed under any conditions. HSE alumnus and chairman of the board of directors at the 'R-Pharm' group, Alexey Repik, told 'Success Builder' what how to phase out of imports properly, how the government can help entrepreneurs, and how to turn extending people’s lives into a business.
Projects rarely become profitable right away, but if one learns from their mistakes and does not give up, success is sure to follow. In its six years of existence, the Timepad project has had its ups and downs, but in the end it became a market leader. Timepad’s creators – Ludmila Pavlova, Daria Ustyuzhanina, and Artem Kiselev, all HSE alumni – told Success Builder about the advantages of the Russian market, how to avoid spending money on advertising, and how to earn over 100 million rubles without selling your idea.
The Recycle project began as an online journal about living an environmentally friendly lifestyle in the city, but in less than a year it went offline into real life. Now its staff members organize recycling collection points, give lectures at large companies and battle the myth that sustainability always has a tinge of craziness. In this edition of ‘Success Builder’, Recycle cofounder Elena Barysheva tells about people’s willingness to change, Wi-Fi enabled recycling centres and inexpensive environmentally friendly products.
During London Graduation Ceremony, which took place on March 11th at the University of London, ICEF Director Sergey Yakovlev was awarded honorary degree of Doctor of Science (Economics), honoris causa, for the contribution to development of higher economic education and ICEF academic achievements.