Elena Panteleeva

Education and Degrees

• 2011

  Candidate of Sciences* (PhD)
  State University of Management

• 1998

  Master's
  HSE University

• 1998

  Degree
  Tsiolkovskiy Moscow Aviation Institute of Technology

• 1996

  Degree
  Tsiolkovskiy Moscow State Aviation Institute of Technology

• Master's
  HSE University

Awards and Accomplishments

Student Term / Thesis Papers

• Bachelor

• K. Mishuk «Prototyping of the student community». Faculty of Business and Management, 2020

• S. Martikhina «The Research of Centennial's Customer Experience in the Field of Park Entertainment on the Example of VDNH». Faculty of Business and Management, 2019

• T. Rapava «The Ways of Enhancing Customer Loyalty in Insurance Industry». Faculty of Business and Management, 2016

• A. E`l`yasheva «Managing customer loyalty in hotel industry». Faculty of Management, 2014

• V. Borisevich «Customer experience management». Faculty of Management, 2014

• Master

• E. Kurochkina «Factors of Consumer's Choice in the Category of Impulse Demand (in the Case of FMCG Company)». Faculty of Business and Management, 2020

• Y. Bidenkova «Internal marketing mechanisms for reducing line staff turnover in retail companies». Faculty of Business and Management, 2020

• A. Nurdinova «Fashion Retailer Brand Experience: Example of Lamoda». Faculty of Business and Management, 2020

• N. Zheludkova «Improving the consumer experience of users of product delivery services». Faculty of Business and Management, 2020

• D. Polyakova «An image of the Employer Brand of Retailers as a Factor in Attracting Potential Employees.». Faculty of Business and Management, 2020

• U. Kolokolnikova «Identification of factors affecning the satisfaction of visitors to the shopping center». Faculty of Business and Management, 2020

• A. Ezhov «Customer experience management in retail (and delivery) on a pre-sale communication stage». Faculty of Business and Management, 2020

• A. Shcherbakova «Specific Features of Brand Experience of Generations Y and Z: the Case of Nescafe». Faculty of Business and Management, 2020

• A. Korneev «Influence of Reference Groups on Brand Experience and Customer Loyalty in the Smartphone Market». Faculty of Business and Management, 2020

• A. Lobanova «Control of Customer Experience in Wine Boutiques». Faculty of Business and Management, 2020

• A. Smyshliaeva «Designing Consumer Values in the FMCG Market in Terms of Sustainability Development». Faculty of Business and Management, 2020

• A. Cecal «External Employer Brand Creation for Professional Services Companies on the Example of "Nielsen"». Faculty of Business and Management, 2020

• A. Dmitrova «The Impact of Packaging Redesign on Consumer Choice in FMCG as an Example of the Category of Sponges and Wipes». Faculty of Business and Management, 2020

• E. Bakhirkina «Generation Y's Customer Experience of their Loyalty to the Fashion Retailer LaModa». Faculty of Business and Management, 2019

• A. Sergeeva «Peculiarities of Customer Experience Management of a Global Retail Company in Different Countries: the Case of IKEA in Sweden and Russia». Faculty of World Economy and International Affairs, 2019

• D. Cravero «The Necessity and Outcomes of Brand Portfolio Optimization of FMCG Companies While Entering Different Foreign Markets: the Case of Fater Home and Laundry Segment in Russia». Faculty of World Economy and International Affairs, 2019

• S. Karina «Identifying Factors that Influence the Choice of Premium FMCG Products at Points of Sale». Faculty of Business and Management, 2019

• D. Khramchenkov «The Transition from Product Selling to Solution Selling in Non-food Retail». Faculty of Business and Management, 2019

• Y. Chien «Improvement of Customer Experience in Tea Industry: the Case of TWG Tea Company in Taiwanese Market». Faculty of Business and Management, 2019

• D. Volkova «Brand positioning in retail banking: identifying gaps between brand positioning and brand perception». Faculty of Business and Management, 2019

• E. Smirnova «Specific Features of Brand Reinforcement and Revitalizing Strategies in International Tourism Industry by the Example of Club Med». Faculty of World Economy and International Affairs, 2019

• A. Popova «Identifying Drivers of Purchase Intention in E-commerce on the Example of the Online Grocery Market in Russia». Faculty of Business and Management, 2019

• L. Machina «Sales Strategy Development for an Innovative Product». Faculty of Business and Management, 2019

• A. Danilova «Customer Experience Management in Fashion Retail. The Farfetch UK Limited case.». Faculty of Business and Management, 2019

• B. Linecker «The Impact of Consumer Ethnocentrism and Animosity on Purchase Intention: Тhe Case of American and European FMCG Products in Russiа». Faculty of Business and Management, 2019

• E. Veber «The Impact of Brand Emotionality on Customer Behaviour in Face Care Category». Faculty of Business and Management, 2018

• A. Sutolkina «The Shift from Multichannel to Omnichannel Marketing Strategy for International Companies: the Case of Adidas». Faculty of World Economy and International Affairs, 2018

• N. Vedina «Impact of Internal Marketing Instruments on Engagement of Millennial Employees: Case of JSC Colgate-Palmolive». Faculty of Business and Management, 2018

• A. Alexander «The Role of Glocalization in the Perception of International Service Companies’ Customer Experience: An American Perception of Uber Abroad». Faculty of World Economy and International Affairs, 2018

• D. Krayushenko «Identification of Drivers and Barries to Purchase Product of Social Entrepreneurship». Faculty of Business and Management, 2018

• I. Stepanov «Customer Experience Measurement in Online Education». Faculty of Business and Management, 2018

• A. Filippova «Identification of Gaps in the Perception of Factors Affecting Customer Experience by Employees and Guests of the Hotel». Faculty of Business and Management, 2018

• E. Popova «The Study of the Process of Potential Employer Selection: an Application of CJM Technique». Faculty of Business and Management, 2018

• K. Akhsanova «Designing a Model of an “Ideal” Customer Experience on the Example of the Premium Beauty Salon “Shangri La”». Faculty of Business and Management, 2018

• O. Pronina «A Study of Brand Enagagement via Social Media: the Case of a Hotel». Faculty of Business and Management, 2018

• V. Melnik «The Influence of Local Markets Specifics on Marketing Strategies of International FMCG Companies: the Case of Mars Company in Russia». Faculty of World Economy and International Affairs, 2018

• I. Meteleva «Evaluation of Customer-Centric Approach in FMCG». Faculty of Business and Management, 2017

• O. Frolova «Building Employee Engagement Using Internal Marketing Instruments: the Case of Hotel Industry». Faculty of Business and Management, 2017

• E. Selezneva «Relationship between Standardization and Adaptation Marketing Strategies of Cosmetics Retailers in the European Market: the Case of Natura Siberica Company». Faculty of World Economy and International Affairs, 2017

• O. Gutnikova «Identification of Factors Affecting Millennial's Purchase Behaviour in Make-up Industry». Faculty of Business and Management, 2017

• Z. Iusipova «The Standardization-Adaptation Dilemma of Marketing Strategy of International Fashion Retailers in Russia». Faculty of World Economy and International Affairs, 2017

• D. Baybuza «The Global Luxury Brands' Dilemmas in Marketing Strategies on International Markets: the Case of Tiffany & Co Company». Faculty of World Economy and International Affairs, 2017

• K. Udovitskaia «Factors Influencing Customer Loyalty for Global and Domestic E-Retailers in Russia». Faculty of World Economy and International Affairs, 2017

• C. Verdiani «Factors Influencing Millennials' Purchase Decision within Global Premium Beauty Brands: the Case of Estée Lauder». Faculty of World Economy and International Affairs, 2017

• V. Akkalaeva «Applicability of Decision-Oriented Approach in Global Marketing Strategy to Technology Born-Globals». Faculty of World Economy and International Affairs, 2017

• M. Kravchenko «The Enhancement of Customer Engagement with Global Coffeehouses’ Brands through Social Media Marketing in the Context of Starbucks’ Practices in the United States of America and Russia». Faculty of World Economy and International Affairs, 2017

• T. Malakhova «The Influence of Customer Experience on Clients Loyalty in the Hotel Industry». Faculty of Business and Management, 2016

• A. Eliasheva «Digital Technologies in Managing Guests Experience in Hostels». Faculty of Business and Management, 2016

• K. Zorina «Creating Personalized Customers Experience in B2B Market of IT Services». Faculty of Business and Management, 2016

• D. Nesmeianova «The Study of the Guest Experience in Hostels of Moscow». Faculty of Business and Management, 2016

• N. Polkovnikova «Factors Affecting Guest Satisfaction in Hospitality Industry: the Case of Short-term Rentals». Faculty of Business and Management, 2016

• E. Akimova «The Influence of Customer Experience on Customer Loyalty in Retailing (the Case of Zara Fashion Brand)». Faculty of Business and Management, 2016

• E. Kapshienko «The Study of an Impact of the Bank Image on Customer Loyalty». Faculty of Business and Management, 2016

• P. Verin «An Introduction of Elements of Internal Marketing: the Case of Consulting Company». Faculty of Business and Management, 2016

• K. Melixova «Estimation of employee satisfaction as the factor of customers satisfaction and company profitability». Faculty of Management, 2014

• K. Melixova «Estimation of employee satisfaction as the factor of customers satisfaction and company profitability». Faculty of Management, 2014

• M. Pugaeva «The indexes of the student satisfaction and their application to the ranking of universities». Faculty of Management, 2014

• F. Shamiryan «The influence of Customer Experience on Customer Loyalty in e-retail». Faculty of Management, 2014

• E. Solov`eva «Marketing content of Rosbank crowdsourcing platform». Faculty of Management, 2014

• O. Terexina «Corporate Brand Management in Tour Operators Industry: the Case of KMP Group». Faculty of Management, 2014

• L. Arapova «Destination image: its components and relation with tourism-economic indexes. The case of Russia.». Faculty of Management, 2014

• A. Arisova «Brand Image of a City: An analysis of its Impact on Tourists' Behavior». Faculty of Management, 2014

• A. Bebex «The mechanisms of building and supporting customers' brand loyalty in the hospitality industry». Faculty of Management, 2014

Courses (2019/2020)

• Customer Experience Management (Master’s programme; Faculty of Business and Management; field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент"; 1 year, 3 module)Eng

• Marketing Management (Master’s programme; Faculty of Business and Management; field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент"; 1 year, 2-4 module)Rus

• Marketing management in retailing. Customer behavior and customer experience management (Master’s programme; Faculty of Business and Management; 1 year, 1-4 module)Rus
• Progect seminar " Consulting project in retailing" (Master’s programme; Faculty of Business and Management; 2 year, 1, 2 module)Rus
• Project seminar "Consulting project in retailing" (Master’s programme; Faculty of Business and Management; 1 year, 2-4 module)Rus
• Research seminar "Modern trends in retailing" (Master’s programme; Faculty of Business and Management; 1 year, 1-4 module)Rus
• Research seminar "Modern trends in retailing" (Master’s programme; Faculty of Business and Management; 2 year, 1-4 module)Rus
• Research Seminar "Research Project in Marketing" (Master’s programme; Faculty of Business and Management; 2 year, 1-4 module)Rus
• Research Workshop "Actual Problems of Management in Hospitality and Tourism" (Master’s programme; Faculty of Business and Management; 1 year, 1-4 module)Rus
• Stakeholders in Hospitality Industry and Tourism (Master’s programme; Faculty of Business and Management; 2 year, 1, 2 module)Eng
• Past Courses

Courses (2018/2019)

• Customer Experience Management (Master’s programme; Faculty of Business and Management; field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент"; 1 year, 3 module)Eng

• Marketing Management (Master’s programme; Faculty of Business and Management; field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент"; 1 year, 2-4 module)Rus

• Marketing management in retailing. Customer behavior and customer experience management (Master’s programme; Faculty of Business and Management; 1 year, 1-4 module)Rus
• Progect seminar " Consulting project in retailing" (Master’s programme; Faculty of Business and Management; 1 year, 2-4 module)Rus
• Research seminar "Modern trends in retailing" (Master’s programme; Faculty of Business and Management; 1 year, 1-4 module)Rus
• Research Workshop "Actual Problems of Management in Hospitality and Tourism" (Master’s programme; Faculty of Business and Management; 1 year, 1-4 module)Rus
• Scientific and Research Seminar «Scientific Researches in Marketing: Methods, Modern Perspective and Organization» (Master’s programme; Faculty of Business and Management; 1 year, 1-4 module)Rus

Courses (2015/2016)

• Managing Customer-centric Hotel Business (Master’s programme; Faculty of Business and Management; spec. "Менеджмент в туризме и гостиничной индустрии"; 2 year, 1, 2 module)Eng
• Research Seminar "Research Project in Marketing" (Master’s programme; Faculty of Business and Management; spec. "Маркетинг фирмы"; 2 year, 1-3 module)Rus

Employment history

Professional Interests

Courses