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Address: 28/11 Shabolovka Ulitsa, Building 2, room 2221
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V. A. Rebiazina
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Elena Panteleeva

  • Elena Panteleeva has been at HSE University since 1994.

Education and Degrees

  • 2011

    Candidate of Sciences* (PhD)
    State University of Management

  • 1998

    HSE University

  • 1998

    Tsiolkovskiy Moscow Aviation Institute of Technology

  • 1996

    Tsiolkovskiy Moscow State Aviation Institute of Technology

  • Master's
    HSE University

* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.

Internal Marketing, Customer-centic company, Corporate branding, Customer experience management, Customer satisfaction and loyalty

Awards and Accomplishments

Courses (2023/2024)

Courses (2022/2023)

Courses (2021/2022)

Courses (2019/2020)


Employment history


January 2012 - present – Associate Professor, Business and Management Faculty, Marketing of Firm Department, National Research University “Higher School of Economics” (NRU HSE), Moscow, Russian Federation

September 2009 - December 2011 – Senior Lecturer, School of Management, Marketing Department, NRU HSE, Moscow, Russian Federation

February 2008 - now - Lecturer, Institute of Professional Retraining, NRU HSE, Moscow, Russian Federation

September 2003 – January 2008 - Senior Lecturer, School of Management, Marketing Department, NRU HSE, Moscow, Russian Federation

September 1997 – August 2003 - Lecturer, School of Economics, Department of International Economic Relations, HSE, Moscow, Russian Federation


March 2008 – now – Consultant in Marketing and Branding, Zoloto group, Moscow, Russian Federation

March 2000 - November 2002 – Marketing consultant, Unicon group, Moscow, Russian Federation

Continuing Education

  •  1998 - Erasmus University, the Netherlands   
  •  2000 - IEDC - Bled School of Management, Slovenia      
  •  2000 - IESE, University of Navarra, Spain     
  •  2002 - Hanyang University, South Korea  
  •  2003 - London School of Economics and Political Science, UK

Professional Interests

  • Internal marketing
  • Building a customer-oriented company
  • Brand management
  • International marketing


Timetable for today

Full timetable

GSB faculty members successfully complete the EFMD training programme “Online Teaching Academy: Moving beyond remote teaching to master all aspects of online education”

HSE Staff Members Receive University Medals and Notes of Acknowledgement

On October 22, some university staff members were awarded HSE medals and notes of acknowledgement from the Rector.

Business and Management Faculty Team win Jaguar Game Changer Case Competition

619 HSE students entered the Jaguar Game Changer Business case competition. It is the first event of this kind organised as part of HSE’s cooperation with Jaguar Land Rover.


of customers, when choosing an online store, first and foremost pay attention to the fact that the price of goods there is lower than that charged by competitors.