- Special Correspondent:Office of Public Relations and Online Media / Public Relations Unit / HSE News Service
- Oleg Seregin has been at HSE since 2009.
What can and cannot be predicted in business? How can market share be increased regardless of high costs? Why is nanotechnology no guarantee of success? What can we learn from Edison, and what from the gnomes of South Park? Professor Serguei Netessine of INSEAD business school discussed these questions and more during a master class and the presentation of his new book at the Higher School of Economics.