Кусраева Ольга Анатольевна

Education and Degrees

2020

Candidate of Sciences* (PhD)
HSE University

2014

Master's
HSE University

2012

Bachelor's
HSE University, management

* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.

Professional Interests

digital transformation omni-channel communications Branding import substitution

Awards and Accomplishments

Best Teacher — 2020–2021
Winner of the HSE University Best Russian Research Paper Competition – 2024, 2021
Young Faculty Support Programme (Group of Young Academic Professionals)
Category "New Lecturers under 30" (2017–2018)

Courses (2024/2025)

Branding (Bachelor’s programme; Graduate School of Business field of study Management; 3 year, 4 module)Eng
Branding and Marketing Communications in Retail (Mago-Lego; 2 module)Rus
Branding and Marketing Communications in Retail (Master’s programme; Graduate School of Business field of study Management; 2 year, 2 module)Rus
Research Seminar "Modern Marketing: Trends, Technologies, Research" (Master’s programme; Graduate School of Business field of study Management; 2 year, 1-3 module)Rus
Past Courses

Timetable for today

Full timetable

Dissertation for a Candidate of Sciences degree

2019
O. Kusraeva Ориентация на бренд российских компаний-производителей продуктов питания

Conferences

2017
CBIM Academic Conference (Center for Business & Industrial Marketing) (Стокгольм). Presentation: Specific features of relationships in Russian agribusiness caused by food embargo

2016
XVII АПРЕЛЬСКАЯ МЕЖДУНАРОДНАЯ НАУЧНАЯ КОНФЕРЕНЦИЯ ПО ПРОБЛЕМАМ РАЗВИТИЯ ЭКОНОМИКИ И ОБЩЕСТВА (Москва). Presentation: Использование брендинга российскими компаниями агропромышленного комплекса (АПК)
32nd Annual IMP conference (Познань). Presentation: Specific features of relationships in Russian agribusiness caused by food embargo
GSOM Emerging Markets Conference-2016 (Санкт-Петербург). Presentation: Specific features of relationships in Russian agribusiness caused by food embargo

2014
7-я Ежегодная научная конференция "Современный менеджмент: проблемы, гипотезы, исследования" (Москва). Presentation: Сравнительный анализ маркетинговых практик российских компаний: трансакционный маркетинг и маркетинг взаимодействия.

2013
6-я Научная конференция «Современный менеджмент: проблемы, гипотезы, исследования» (Москва). Presentation: Стратегии маркетинговой деятельности российских компаний

Employment history

2022 - present, NLMK, Project Manager

2013 - present, Mildberry, brand-strategist

2021 - National Research University Higher School of Economics, Case Center Director

2018-2020, Abris Trading House LLC (Prosveshchenie Group), Director for Strategic Development and Marketing

10

Jun

2021

Olga Kusraeva

Education and Degrees

Professional Interests

Awards and Accomplishments

Courses (2024/2025)

Courses (2023/2024)

Courses (2022/2023)

Courses (2021/2022)

Courses (2020/2021)

Timetable for today

Dissertation for a Candidate of Sciences degree

Conferences

Employment history

Unilever, Laboratory for Design Thinking, Case Study Centre, and 'Marketing and Market Analytics' Students Pilot an Empathic Case Study at GSB