Olga Kusraeva
- Visiting Lecturer:Graduate School of Business / Department of Business Informatics
- Associate Professor, Visiting Lecturer:Graduate School of Business / Department of Marketing
- Olga Kusraeva has been at HSE University since 2015.
Education and Degrees
- 2020
Candidate of Sciences* (PhD)
HSE University - 2014
Master's
HSE University - 2012
Bachelor's
HSE University, management
* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Young Faculty Support Program (Group of Young Academic Professionals)
Category "New Lecturers under 30" (2017-2018)
Courses (2023/2024)
- Branding (Bachelor’s programme; Graduate School of Business; 3 year, 4 module)Rus
- Marketing Communications and Brand Management in Retail (Master’s programme; Graduate School of Business; 2 year, 2 module)Rus
- Research Seminar "Digital Product Management Models" (Master’s programme; Graduate School of Business; 1 year, 3, 4 module)Rus
- Past Courses
Courses (2022/2023)
- Branding (Bachelor’s programme; Graduate School of Business; 3 year, 4 module)Rus
- Research Seminar "Digital Product Management Models" (Master’s programme; Graduate School of Business; 1 year, 3, 4 module)Rus
- Research Seminar "Digital Product Management Models" (Master’s programme; Graduate School of Business; 2 year, 2, 3 module)Rus
Courses (2021/2022)
Research Seminar "Digital Product Management Models" (Master’s programme; Graduate School of Business; 1 year, 3, 4 module)Rus
Courses (2020/2021)
- Branding (Bachelor’s programme; Graduate School of Business; 3 year, 4 module)Rus
- Sports Marketing (Bachelor’s programme; Graduate School of Business; 4 year, 2 module)Eng
Courses (2018/2019)
- Digital Marketing (Master’s programme; Graduate School of Business; 1 year, 2, 3 module)Rus
- Introduction to Marketing (Bachelor’s programme; Graduate School of Business; 1 year, 3, 4 module)Rus
- Research Seminar «Current Issues and Marketing Research Methods» (Master’s programme; Graduate School of Business; 1 year, 1-4 module)Rus
Courses (2017/2018)
- Introduction to Marketing (Bachelor’s programme; Graduate School of Business; 1 year, 3, 4 module)Rus
- Project Seminar (Bachelor’s programme; Graduate School of Business; 1 year, 3, 4 module)Rus
Publications10
- Chapter Kusraeva O. Specific Features of the Relationships in Russian Agribusiness Caused by Food Embargo, in: GSOM EMERGING MARKETS CONFERENCE 2016. St. Petersburg : St. Petersburg State University Graduate School of Management, 2016. P. 211-213.
- Article Кусраева О. А., Ребязина В. А. Использование традиционных и инновационных маркетинговых практик российскими компаниями: результаты эмпирического исследования // Инновации. 2016. Т. 217. № 11. С. 39-49.
- Article Кусраева О. А. Особенности бизнес-моделей российских компаний агропромышленного комплекса // ЭКО. 2017. № 1. С. 63-71.
- Article Кусраева О. А. Особенности брендинга российских компаний агропромышленного комплекса // Маркетинг и маркетинговые исследования. 2017. № 1. С. 34-47.
- Article Кусраева О. А. СОВРЕМЕННАЯ ТЕОРИЯ БРЕНДИНГА: РАЗДЕЛЕНИЕ ПОДХОДОВ НА ОСНОВЕ ФУНКЦИОНАЛЬНОЙ СОСТАВЛЯЮЩЕЙ // Вестник Санкт-Петербургского университета. Серия 8. Менеджмент. 2017. Т. 16. № 1. С. 69-91. doi
- Article Кусраева О. А. ОРИЕНТАЦИЯ НА БРЕНД: СУЩНОСТЬ И ПОЛОЖЕНИЕ В ТЕОРИИ МАРКЕТИНГА // Вестник Санкт-Петербургского университета. Серия 8. Менеджмент. 2018. Т. 17. № 4. С. 611-638.
- Preprint Rebiazina V. A., Kusraeva O., Krasnikov A. V. Impact of Trade Protectionism on Firm’s Brand Strategy: Evidence from an Emerging Economy / EasyChair. Series 4469 "Preprint". 2020. No. 4469.
- Article Kusraeva O., Rebiazina V. A. Agribusiness Changes Caused by the Russian Food Embargo: An Interfirm Relationships Perspective // Trziste. 2021. Vol. 33. No. 1. P. 7-24.
- Article Кусраева О. А. Национальный бренд и конкурентоспособность компаний: альтернативный подход к национальному брендингу // Вестник Санкт-Петербургского университета. Серия 8. Менеджмент. 2021. Т. 20. № 1. С. 30-57. doi
- Article Kusraeva O. Nation brand communications go digital: Can it help to gain nation branding goals? // Vestnik of Saint Petersburg University. Management. 2023. Vol. 22. No. 2. P. 249-266. doi
Conferences
- 2017
CBIM Academic Conference (Center for Business & Industrial Marketing) (Стокгольм). Presentation: Specific features of relationships in Russian agribusiness caused by food embargo
- 2016XVII АПРЕЛЬСКАЯ МЕЖДУНАРОДНАЯ НАУЧНАЯ КОНФЕРЕНЦИЯ ПО ПРОБЛЕМАМ РАЗВИТИЯ ЭКОНОМИКИ И ОБЩЕСТВА (Москва). Presentation: Использование брендинга российскими компаниями агропромышленного комплекса (АПК)
- 32nd Annual IMP conference (Познань). Presentation: Specific features of relationships in Russian agribusiness caused by food embargo
- GSOM Emerging Markets Conference-2016 (Санкт-Петербург). Presentation: Specific features of relationships in Russian agribusiness caused by food embargo
- 20147-я Ежегодная научная конференция "Современный менеджмент: проблемы, гипотезы, исследования" (Москва). Presentation: Сравнительный анализ маркетинговых практик российских компаний: трансакционный маркетинг и маркетинг взаимодействия.
- 20136-я Научная конференция «Современный менеджмент: проблемы, гипотезы, исследования» (Москва). Presentation: Стратегии маркетинговой деятельности российских компаний